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The report is a technical document, that details the diverse data collected during the campaign run. You can generate reports for a single campaign, as well as reports for all the campaigns under a particular account. To get more insights and analyse the perfo...

What is Socio Economic Class (SEC) & Living Standards Measure (LSM) targeting? Socio economic class and living standard measure targeting - is the segmentation of customer base into high, middle, low class users. The groups can also represent the purchasing p...

Brand safety refers to the measures taken to ensure that a brand's advertising will not appear alongside content that could harm its reputation or be offensive to its target audience. This can include content that is violent, hateful, sexually explicit, or pro...

Admix is in-gaming advertising exchange. They place display ads in game environment. Making them non-intrusive.  Top Apps Karate King Fighting Games: Super Kung Fu Fight MR RACER : Car Racing Game 2020 Rodeo Stampede: Sky Zo...

Introduction Eskimi DSP's language targeting feature enables precise audience reach based on preferred languages. Advertisers can tailor their ads to specific linguistic groups, enhancing relevancy and engagement. With language targeting on Eskimi DSP, campai...

1. On-boarding To create an advertiser profile on the Eskimi system, the information below is required: Country Official company (organization) name Company address Company registration code Company VAT id Company financial contact name Company finan...

These policies apply to every advertiser, agency and reseller ("Advertising Partners") running campaigns on the Eskimi DSP, whether managed by Eskimi or self-service. They cover the ad creative, its tags and the landing page it leads to. Local laws in the targ...

Advertisers and partners often need to test ad creatives across other platforms than EskimiDSP. Eskimi DSP new ability to export creatives as JavaScript (JS) tags can significantly enhance this process by providing a standardized method for embedding and depl...

Use this guide to understand each blocking reason, identify whether action is required, and determine the appropriate troubleshooting steps. rank category sub_category Explanation of the sub category Steps to follow Recommendations 1 Auto-opt...

You can find the extension in the attached files to that article (top left corner) CHECK THIS VIDEO WHICH DESCRIBES THE WHOLE PROCESS OF EXTENSIONS IMPLEMENTATION AND USAGE Instructions: Go to this URL: chrome://extensions/ and turn on Developer Mode (top...

There are a few requirements that have to be met when you are creating a banner using Google Web Designer (GWD). This article will help you to understand those requirements and will allow easy deployment of your created banners.   Requirements: The targe...

Customise your report based on the available filters.  You can generate one report for all your campaigns or select a particular campaign. If you are running campaigns in several different countries, you can generate a report just for one of them by selecti...

List of Eskimi Macros: Macro Description Example {eucid} End user click ID eyJkZXZpY2VUeXBlSWQiOjIsInNlZ21lbnRJZCI {dmp_id} DMP user ID 613f8f74-75dd-4abc-a2ea-808c6234c58c {device_id} Device/user identifier from exchange (i.e. gai...

Eskimi DSP offers a Rich Media Builder that allows advertisers to create engaging, interactive rich media ads using pre-designed templates. This tool simplifies the process by providing ready-made formats, allowing users to quickly build and customize high-imp...

Click to visit tracking is a helpful tool for optimising the visits, click to visit rate (CVR) or cost per visits (CPVst).  Visit metric measures the number of users who successfully arrive at an advertiser's website or landing page after interacting with an a...

This page explains the metrics and formulas you see in Eskimi DSP reports: what each metric counts and how each rate is calculated, so you can read campaign results and compare them with other tools. Formulas VTR (view-through rate) = (Video views / Impressio...

This article is dedicated to users and developers who have to implement the tracking pixel to the website. Disclaimer: all example codes are used from a testing account. Firstly obtain the base pixel code. Login to your account, and access the " Trackin...

What is Eskimi SSP video? Eskimi SSP is a video advertising and monetization solution that bridges the gap between video supply and demand.  The video players allow publishers to monetize their supply through different video placements - in-read, floating, and...

It's important for Self-Served Clients to request for campaign approval via DSP/Dashboard. The process is the most efficient and recommended way to go live with Campaigns. Submitting campaign approval requests via DSP/Dashboard ensures a faster approval proce...

What is operator churn targeting? Operator churn targeting, which can be found under Advanced telecom targeting, allows brands to target lost customers and reach lost customers of the competition.  What is the logic?  Churn is calculated when the oper...