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CTR A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is...

What is native? Native advertising involves using paid advertisements that are in line with the look, feel, and purpose of the format in which they’re served. You’ll often find these advertisements in social network feeds, or as suggested content on a website...

What is native? Native advertising involves using paid advertisements that are in line with the look, feel, and purpose of the format in which they’re served. You’ll often find these advertisements in social network feeds, or as suggested content on a website...

What is banner (standard display)? Display ads attract the users of a site, social network, or other digital channels to perform a particular action. They are often composed of image, textual, or video ads that stimulate the customer to click on them and reac...

DMP Eskimi DMP Eskimi Data Management Platform is an in-house DMP which doesn't use any third party technologies. Eskimi DMP is used by only Eskimi DSP to foster personalized advertising for Eskimi advertisers. Eskimi works with industry leading partners, su...

What is IAS pixel for VAST video? Eskimi supports IAS third party pixels via the piggy back method, where the Eskimi append the IAS pixel tag directly on creatives prior to platform upload. To measure performance on IAS for video, VAST video creative must be ...

The purpose of optimisation is to improve how well your campaign achieves its objectives. It involves modifying your advertising strategies in accordance with the data you collect. Eskimi DSP supports multiple optimisation techniques which can be used to make ...

Introduction Wrapping a VAST (Video Ad Serving Template) URI into a 3rd party VPAID (Video Player Ad-Serving Interface Definition) tag offers several advantages in the digital advertising ecosystem. Firstly, by utilising a VPAID tag, advertisers gain access ...

What are 3rd party trackers?  In the Eskimi platform, “3rd Party Tags” are any externally-provided code designed to monitor, record, or track the performance of Eskimi campaigns. 3rd Party Tags are typically HTML tags (IMG pixels or Javascript tags) that are...

What is Eskimi SSP video? Eskimi SSP is a video advertising and monetization solution that bridges the gap between video supply and demand.  The video players allow publishers to monetize their supply through different video placements - in-read, floating, a...

Cookie category Cookie name Cookie purpose Cookie expiry Functional #.#-#-#-#-#.ack Used to contain user’s survey and quiz answers in Local Storage. Persistent #.#-#-#-#-#.inProgress Used to contain user’s survey ...

Maximizing media spends and ensuring ads are displayed in a fraud-free, brand-safe environment is a priority for many advertisers. To achieve this, brands globally are turning to third-party measurement solutions like MOAT. In this article, we will explore how...

Introduction In the dynamic world of online advertising, there are various technologies and standards designed to enhance the delivery and measurement of video ads. One important standard in this realm is VPAID (Video Player Ad-Serving Interface Definition). ...

Introduction In the dynamic world of online advertising, there are various technologies and standards designed to enhance the delivery and measurement of video ads. One important standard in this realm is OMID (Open Measurement Interface Definition). This man...

Introduction Welcome to the SSP Publisher Onboarding Guide. This guide will provide you with comprehensive information and instructions to successfully onboard publishers onto the SSP platform. By following this guide, you can ensure a smoother onboarding pro...

Introduction Retargeting plays a pivotal role in the success of full-funnel advertising. Eskimi offers a range of audience collection solutions, such as pixels and events, directly within its DSP (Demand-Side Platform). Moreover, Eskimi empowers advertisers t...

Introduction In the dynamic landscape of digital advertising, where capturing and retaining users' attention is paramount, the role of third-party verification platforms has become increasingly vital. Advertisers and publishers alike have sought ways to ensur...

Introduction In the dynamic landscape of digital advertising, where capturing and retaining users' attention is paramount, the role of third-party verification platforms has become increasingly vital. Advertisers and publishers alike have sought ways to ensur...

Introduction Eskimi DSP's language targeting feature enables precise audience reach based on preferred languages. Advertisers can tailor their ads to specific linguistic groups, enhancing relevancy and engagement. With language targeting on Eskimi DSP, campai...

You can find extension in the attached files to that article (top left corner) CHECK THIS VIDEO WHICH DESCRIBES THE WHOLE PROCESS OF EXTENSIONS IMPLEMENTATION AND USAGE Instructions: Go to this URL: chrome://extensions/ and turn on Developer Mode (top rig...