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VAST (Video Ad Serving Template) is a video ad served inside a publisher's own video player. Instead of shipping a fixed-size creative, you supply one video and the player renders it in whatever slot it has available. That single point drives most of the spec...

Telco taxonomy provides information about the amount of data Eskimi DMP has under different segments. It indicates the amount that can be exported based on client needs.  Market Challenges Telco taxonomy is a great product for clients who are looking for a...

Steps how to do it: Press the three dots on the campaign you want to optimize. Select Targeting Optimisation. Change the filter to optimise by App/Site Name. Choose a period. Press Search. By following the mentioned steps you will see this table. The...

Creative must be full SSL compliant (all requests from https). The landing page also https. RM creative main index.html file has to have a campaign landing page URL (click URL): RM creative must have ClickTag macros, one of {CLICK_URL}, {CLICK_URL_ENC}, {C...

What is IAS pixel for VAST video? Eskimi supports IAS third party pixels via the piggy back method, where the Eskimi append the IAS pixel tag directly on creatives prior to platform upload. To measure performance on IAS for video, VAST video creative must be w...

What is geolocation? Geolocation is the process of determining a user's or computing device's geographic location using a number of data collection techniques. Eskimi determines the geographic location based on the GPS coordinates while supporting 3 geolocati...

Impression capping and frequency are often mixed up. Impression capping is a setting that limits how often one user can see a campaign. Frequency is a result that shows how often users actually saw it. This page explains both and how they work together. Impre...

When you’re advertising online, one of the key factors for successful ads is the quality of your website. If you’re trying to determine your website’s relevancy, Bounce Rate is the metric to follow. The importance of Bounce Rate as a measurement is that it sho...

Alcohol is a restricted category. This page lists what every alcohol creative must include, what to prepare before launch, and which formats work best, so the campaign can be approved and start delivering without delays. Mandatory Elements on Every Creative ...

Guidance for generative AI use Generative AI is rapidly transforming how we work, create, and innovate at Eskimi, we’re ready to harness its full potential. Aswe adopt this powerful technology to advance our strategic goals, we’re equally committed to using i...

Audio in itself is just a type of creative and consumption of the creative, but there are multiple channels through which audio ads can be served programmatically. This page covers the main audio channels, creative requirements, limitations and supply partners...

Contextual targeting is a placements targeting type when system is buying placements for campaign next to selected whitelisted keywords. There are two types of content checking that can be seen in contextual targeting set up: URL Keyword – If an URL contain...

Guidelines for creating a strong password To ensure the security of your account, follow these best practices when creating a password: 1. Length Your password must be at least 8 characters long. Longer passwords (12+ characters) are even more secu...

Here are the requirements for a white-label solution: Domain/subdomain with a CNAME record pointing to dsp-wl.eskimi.com  (managed on the domain's DNS management tool on the client-side). Transparent company logo for login page, best size 400x300. Transpa...

The Filtered Impressions widget is a helpful tool that shows the percentage of impressions that were filtered out from your campaigns. This can happen due to multiple reasons, such as specific targeting settings, creatives, budget & pacing limitations, and mor...

Click code is an advanced tracking method.  This is a server-side tracking method that does not require any client cookie information. It works by passing back a eucid (end user click ID) value which is added to your landing page URL whenever the user clicks...

Acronyms can definitely simplify communication, but it can be challenging to remember what each one stands for. However, we've got you covered! Here are some common acronym examples along with their meanings, so you can stay in the loop too. General acronyms ...

Technical Requirements: Data Format Accepted formats for product data JSON XML CSV API Endpoint (not within EskimiDSP solution) API Integration API Access: Provide the endpoints URL(s) for product data. Authentication Details: Include API ...

Youtube video tracking with GTM trigger and GA4 Disable Video Engagement tracking features in Enhanced Measurement. Otherwise, there's a high risk of occasional duplicate data. How to disable Video Engagement tracking in GA4:GA4 Admin > Data Streams > Ge...

In the realm of digital advertising, capturing the audience's attention is a paramount goal. One method that has gained immense popularity for its ability to captivate viewers is the use of 3D dancing and parallax banners. These innovative banners employ a lay...