Ad server campaign landing page and tracking
To enable third-party tracking and custom landing pages for your campaigns, Eskimi DSP allows the insertion of click macros and custom URLs into the ad tag.
This is how Eskimi Ad-Server creative JS tag looks like:
When trying to export creative(s) from Eskimi DSP, system will ask to add campaign (client) landing page URL.
For client to to track clicks on their platform, they need to add click macro under data-eads-click-tracker="" atribute in creative JS tag, i.e.:
Google Display DV360& Video 360 & APPNEXUS: ${CLICK_URL} - this is added by default, while exporting creatives. No updates needed!
data-eads-click-tracker="${CLICK_URL}"
ADFORM: %c1;cpdir=
data-eads-click-tracker="%c1;cpdir="
Creative by default will land to campaign lading page URL which was added during creative(s) export. But this can be modified by adding custom landing page URL (for each creative tag) under data-eads-click-url="" atribute, i.e.:
data-eads-click-url="https://www.redmob.io/identity-data"