Anti-fraud settings

As an admin, you can see that on the approval page for campaigns you are able to enable some anti-fraud settings. Below is a description of how each of those options works technically on Eskimi DSP:

1. Exclude new (non-DMP) users - the system will not allow winning bids for users who don't have a DMP ID in our system. Therefore basically the campaign might show ads only for users who are already in our DMP.

2. Exclude users with high daily Apps/Sites count - the system checks how many bid requests are being made for a particular user. If it exceeds a certain threshold that user would be excluded.

3. Exclude users with high daily page views - the system checks how many bid requests are being made for a particular user. If it exceeds a certain threshold that user would be excluded.

4. Exclude Fake clickers - in the system, we have an implementation of code <a hreaf="/fake-click"> ... </a> where a real user is not going to click but a BOT is going to think that it's legit and will keep clicking. Therefore we will not allow winning bids for users with such behavior.

5. Exclude Domain spoofers - exclude domains that are similar to popular websites but with different variables, letters. For example: once the option is selected the well-known domain forbes.com can be reached, while forb1s.com suppose to be excluded

6. Exclude ads.txt mismatching apps/sites - the system will not allow getting traffic from the apps/sites where Exchange or SSP which send the bids requests aren't presented in the ads.txt list. For example: in the ads.txt list for https://www.foxnews.com/ads.txt there is no eskimi in the list. Once this anti-fraud option is enabled the system will reject bids that come from foxnews.com via Eskimi SSP.