Floating Ad

A floating ad (also called layer ad or overlay ad) is a special type of ad that flows/slides into the main page using animation. You can set the ad position on the main page. The user can click on a Close button to make it disappear.

Requirements

Simile Floating Button

For a simple floating banner, the solution client needs to share 150x125 .jpg, .gif image, or up to 4 different images.

Custom Floating

ButtonClean should share a .PSD file with the Eskimi team. While clearly indicating the flow - what should the banner do.

Technological Part

Eskimi DSP developed a technology where it is possible to target top frame which will allow targeting placements that are not limited to frame (iframe, safe frame, etc). Through this targeting, the floating button can be properly served even on open RTB. In simple terms, the system is looking for a topframe=1 signal in the bid. It will be on the bid that has this signal. Top frame targeting is enabled by adops.

Additionally, we do not need to open any traffic. As the buying is happening through Open RTB.

Limitations

The floating button cannot run on apps.

The floating button can run both on desktop and mobile web.

The floating button will mostly be served by these exchanges - OpenX, Pubmatic, Gamma, Admixer, Pubnative, UnrulyX. However, all exchanges are selected, unless the advertising category is limiting this.

Viewabily Tracking Limitations

1. User has to see the ad for least 1 second, so during the time user can change the page.
2. We have validation for viewability.
3. Other ads can hide the button.
4. Safeframe placements also hurts viewability. With SafeFrame ad code and tracking scripts are loaded, impression is bought, but SafeFrame prevents it from being showed. So the user, as it protects the frame
5. Local issues with users browser ( JS cache, browser/device lag )
6. Slow internet, can cause a dip in viewability ( scripts loading too long )

Results/Pricing

Country	Viewability	CPM	CTR	CPC	Daily Budget

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