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JavaScript Creatives (HTML5) Requirements

  • Creative must be full SSL compliant (all requests from https). The landing page also https.

  • RM creative main index.html file has to have a campaign landing page URL (click URL):

    • RM creative must have ClickTag macros, one of {CLICK_URL}, {CLICK_URL_ENC}, {CLICK_URL_ASYNC}.

  • Click tag has to be inserted in the main RM creative file (if it's HTML5 - index.html file; if it's a JavaScript tag - main JS tag).

  • Recommended RM banner sizes: 300x250px and 320x480px.

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  • All creatives must open the landing page (click URL) in a new tab/window. The target window for the click-through URL must be set to "_blank" so the click-through will open in a new window. Do not leave the target statement undeclared.

  • Ads must remain static after 30 seconds.

  • Creatives may not exceed a 150Kb initial load. The total download cannot exceed 5MB.

  • Rich Media creative code has to be valid and pass validator - https://validator.w3.org. Also no errors in the browser console.

  • For Google Web Designer or GWD requirements. Please read this article: Google Web Designer banner creation.

 Notes:

  • JavaScript (JS) creatives supported only if created with: Google tools (GWD, GCM, etc.) and Sizmek.
  • We are using our own DSP/RTB platform to serve ads. We don't use any third-party ad server (i.e. DFP).
  • Tags must be sent on a plain text file. No copy-paste from email, spreadsheet files, etc.

Alcohol creatives:
All creatives related to alcohol has to have:

- Text: DRINK RESPONSIBLY

- This icon set: dontdrink2.png

Text and icons size should be adapted by creative size, but it should be visible and readable without zoom.

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// BotSonic