Brief questions for planning your campaign

Checklist for Planning and Executing a Successful Eskimi Programmatic Campaign

1. Target Audience. Define your target audience based on interests and demographic criteria.
2. Campaign Goal. Identify the primary goal of your campaign, such as building awareness / generating clicks, etc.
3. Key Performance Indicator (KPI). Select ONE campaign KPI that is most important for you. It can be impressions/ clicks/ interactions/engagements (depending on your creative type). Remember, that the campaign will be optimised for ONE KPI, though others will be monitored as well.
4. Budget. Determine the budget allocated for the campaign.
5. Duration: Decide the campaign's duration. If unsure, the Eskimi team can provide recommendations.
6. Time scheduling. Consider including time scheduling for your campaigns. For sensitive categories (e.g., alcohol, tobacco, betting), consider excluding morning hours in your time scheduling.
7. Landing Page. Ensure you have a fully functional landing page for directing campaign traffic. Test the page thoroughly, as its performance can impact campaign results.
8. Tracking. Check if your landing page includes an Eskimi tracking code. Implementing the Eskimi pixel enables first-party data collection (useful for retargeting), as well as tracking visits, sessions, and conversions (post click metrics). Full pixel integration is highly recommended for maximizing campaign potential.
9. Brand safety. If your campaign has brand safety as a KPI (uses 3rd party trackers to track it), make sure that you have keyword list prepared in advance.
10. Creatives. Plan campaign creatives according to campaign KPI, for example - Awareness: Use video, static, or custom rich media (RM) banners. Traffic: Use templated or custom RM banners. Viewability: Include display banners, particularly mobile-friendly sizes.