Brief questions for planning your campaign

Here's the checklistChecklist for planningPlanning and executingExecuting youra successfulSuccessful Eskimi programmaticProgrammatic campaign. Campaign

1. Target Audience.  Define your target audience bybased interest.on interests and demographic criteria.
2. TheCampaign Goal. Identify the primary goal of theyour Campaign. Setcampaign, thesuch goalas forbuilding theawareness campaign/ (generating clicks, awareness/ clicks generation, etc.)
3. MainKey KPI. Performance Indicator (KPI). Select ONE campaign KPI that is most important for you. It can be impressions/ clicks/ interactions/engagements (depending on your campaigncreative type). Remember, that the campaign will be optimised for ONE KPI, though others will be monitored as well.
4. Budget. What Determine the budget do you have allocated for this campaign?
5. Duration. What is the duration of the campaign? If you are not sure, the Eskimi team will gladly advise you. 
6. Landing Page. Do you have the landing page where the traffic from campaign ads will be generated? It’s very important that your landing page is tested and works properly, because it may affect the results of the campaign.
7. Duration: Decide the campaign's duration. If unsure, the Eskimi team can provide recommendations.
8. Time scheduling. Consider including time scheduling for your campaigns. For sensitive categories (e.g., alcohol, tobacco, betting), consider excluding morning hours in your time scheduling.
9. Landing Page. Ensure you have a fully functional landing page for directing campaign traffic. Test the page thoroughly, as its performance can impact campaign results.
10. Tracking. Does Check if your landing page hasincludes an Eskimi tracking code?code. ItImplementing the Eskimi pixel enables first-party data collection (useful for retargeting), as well as tracking visits, sessions, and conversions (post click metrics). Full pixel integration is nothighly mandatory,recommended butfor itmaximizing willcampaign helppotential.
11. Brand safety. If your campaign reachinghas betterbrand results.safety as a KPI (uses 3rd party trackers to track it), make sure that you have keyword list prepared in advance.
12. Creatives. Plan campaign creatives according to campaign KPI, for example - Awareness: Use video, static, or custom rich media (RM) banners. Traffic: Use templated or custom RM banners. Viewability: Include display banners, particularly mobile-friendly sizes.