New client: how to start advertising with Eskimi?

1. On-boarding

To create aan company/organisationadvertiser profile on the Eskimi system, the infoinformation below is required:

-

• Country
• Official company (organization) name
• Company Legaladdress
Name
- Company Legal Address
-
• Company registration code
  -
Primary
• Company VAT id
• Company financial contact name
• Company financial contact email
address
- VAT ID
-
• Finance person name and contact details (email address, phone number)
  
  number
• Payment term (days)

*This information is used for issuing Insertions Orders (IO) and Invoices.

2. Payment method

• - Pre-payment - the DSP account can be funded via wire transfer or card payment (VISA and MasterCard). The availability of the pre-payment option depends on the country.

• - Post-payment - this option is available after signing a contract and passing a credit check. The initial post-payment credit limit is $5,000. For larger amounts, 30% - 50% of the requested budget must be prepaid.

3. Access to the account

TheFor accounteach onuser Eskimiwho DSP is created by the Eskimi team. You need to provide the information below:
- Company name
- Select one of the account options: []Agency or []Brand
- Company country
- Currency: []USD or []EUR (Naira available only in Nigeria)
- email addressneeds to access an account, we create a separate login. To create it, the accountfollowing information is needed:

• User's Name and Surname - these will be used as the username.

• User's Email Address

The user will receive an invitation email and will be able to create their own password. They can then log in to the platform using their Name and Surname as the username and their new password.

4. Planning campaign

Eskimi DSP is a top-of-funnel platform with strong focus on awareness, traffic, and engagement objectives. It offers a wide range of creative formats and audience targeting options. With connections to major ad exchanges, Eskimi provides extensive traffic and reach opportunities.

Use these questions when planning your campaign. When planning your campaign, leverage the traffic discovery tool to check inventory availability using filters such as country, app/site name, creative types, and creative sizes.

If you have any questions or need guidance, our team is available to provide recommendations and assist for the most effective execution.

5. Launching campaign

Make sure that you have everything for the campaign launch:
-

• Creative type
• Campaign type
• Campaign name
  -
• Campaign objective:goal: awareness/ traffic/ conversions
  -engagement/ Startother
• Primary campaign objective
• Secondary campaign objective (if needed)
• Impression capping (it is set by default 7 impressions 1 click per 24 hours)
• Campaigns' date
• Budget
• Location and endaudiences
dates
-
• Brand Budget
  -safety Creatives
  -(if Targetneeded)
audience
-
• Contextual targeting (if needed)
• Platforms, telco & devices (if needed)
• Packages
• Landing page
URL
• Creatives
(or alternatively USSD code, phone number or SMS number and body text)
-
• 3rd Party tracers (if needed)

6. Support

-

• Eskimi knowledge base - manual
  -
• Ad Operations team - Support button through DSP
  -
Self service user handbook