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What are Open Files?
QUICK ANSWER Open Files are the original, layered design files For static designs, send .PSD, .PSB, .AI, .EPS or .FIG For editable animation, send the original .AEP project .PNG, .JPG, .PDF, .MP4 and .MOV files are finished outputs, not Open Files W...
Why do we need Open Files?
SEPARATE ELEMENTS In an Open File, these elements remain separate: Logo Headline and other text Product images Background Buttons Colours, etc This means we can move, resize, replace or edit one element without changing everything else. WHY WE N...
What are Client Tiers?
CHOOSING CLIENT TIERS IN CREATIVE BRIEFS Client tiers help Creative Studio understand the strategic importance of the client relationship. They do not describe: How urgent the brief is How difficult the creative is How much attention the client persona...
What are creative Minimum Investments, and why do we have them?
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Why are my banners pixelating?
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3D and High Impact Format T's & C's
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What are Tokens, and how do they work?
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How Creative Studio can help brainstorm your idea
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Creating with AI: Client Rules and Disclosures
Generative AI can help Creative Studio develop new images, extend backgrounds, explore visual directions and create elements that may be difficult or expensive to produce traditionally. However, not every client allows AI to be used. Some clients prohibit ...
Pitching with AI
AI BEST PRACTICES: PITCHING AI-generated creative can be extremely valuable: It can help accelerate ideation, create new visual possibilities, and unlock creative opportunities that were previously difficult or expensive to achieve. BUT! AI-generated creat...
Reverts 101
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The downside of GIF formats
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3D modelling and rendering: timelines and complexity
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