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The top of the funnel checks if an ad appeared on the screen, even if only a small part of it was visible for a brief moment. Viewability standards determine if an ad meets the minimum requirements to be considered viewable, but these standards can be arbitrar...

Contextual targeting matches a brand's ad to the content that the user is consuming, ensuring brand safety and suitability. This is accomplished by utilizing page's categories or keywords and matching them to the content on the page and/or URL. Contextual Tar...

How to upload Video Remote VAST URI: Log in to your DSP account > go to "Creative Sets" > and click "Add creative set".Give the Creative set a name > select the Creative Format "Video" > select the video format as "Video Remote VAST URI"Paste the creative tag ...

Creating an App & Site Audience allows to retarget users who have visited specific Apps&Sites and show them relevant ads when they visit other websites. How to create an Apps/Sites Visitors Audience:  Step 1: Accessing the Audience Management Feature ...

How to check if the tracker is a pixel: Easiest way to check if the tracker you’re using is a 1x1 pixel or not is just to open it in a browser, for example: https://pixel.adsafeprotected.com/jload?anId=931059&advId=Eskimi&campId={campaign_id_enc}&pubId= {si...

You may think that driving people to your website is the only use for online advertising – but did you know that if you have a physical shop, Eskimi Ads can be key in bringing more customers through your business’ front door?  Footfall is a marketing term use...

*Please see updated Creative Requirements page here. Static Banner File type: .png, .jpg/.gif  Dimensions: might differ upon the specific countryMobile -  320x480, 300x250, 300x600, 250x250, 200x200, 300x100, 468x60, 320x50, 300x50 D...

This page lists tools for preparing audio creatives and explains the metrics in the audio campaign report. One thing to remember: an audio creative supports only an audio track, and video creatives can’t be used. Preparing Audio Creatives There are plenty of o...

On 2021 Apple released iOS 14.5, its big new software update for iPhones. It adds a lot of new features, but the one that’s been grabbing headlines is its new privacy change, which gives users more transparency and control over apps that want to track them for...

What is SIM amount targeting? SIM amount targeting, which can be found under Advanced telecom targeting, allows brands to target users who were browsing online with 1, 2, 3, or 4 SIM cards for the last 30 days.  What is the logic?  This targeting is bas...

First-party data is defined as data that was collected directly about your audience. In most cases, in Eskimi, we are collecting first-party data from your own website. How is first-party data collected? First-party data is collected by adding a pixel to a...

Introduction In the ever-evolving world of digital advertising, precision targeting is key to maximizing campaign effectiveness. Eskimi DSP continues to enhance its platform with powerful features, and one of the most useful tools available is Packages. What...

This page explains what native ads are, why advertisers use them, what assets they need and how to upload a native ad in Eskimi DSP. What Is Native Advertising Native ads match the look, feel and purpose of the content around them. You will often see them in...

Introduction In the dynamic world of online advertising, there are various technologies and standards designed to enhance the delivery and measurement of video ads. One important standard in this realm is VPAID (Video Player Ad-Serving Interface Definition). ...

In addition to a regular Floating Ad we can also launch floating video button ads. Floating video ad is the same as our regular Floating Ad exception is that in addition we track video metrics, which are shown in the campaign. For the Floating video Ad we have...

Overview Integral Ad Science (IAS) is an American technology company that provides solutions for the verification of digital advertising. This article provides an overview on workflow and the roles of both agencies and the Eskimi platform in the provision and...

What is rewarded video? It is an option to watch a video in order to receive a reward from the publisher (i.e. wifi access, additional lives in a game, etc.). The majority of the time rewarded videos appear as interstitial in apps. The user still has the powe...

Integrating tracking pixels into your digital marketing campaigns is crucial for effective measurement and optimization of your campaigns. If you're using Eskimi DSP for your advertising needs, this manual article will guide you through the introduction and im...

Overview App measurement and attribution are definitely one of the key driving forces of successful app performance. However, naturally, all of them will have clear limitations when it comes to data measurement. This article will go through the different limi...

What is SSP? A supply-side platform (SSP) is an advertising technology platform used to coordinate and manage the supply and distribution of ad inventories. SSPs help digital media owners and publishers sell digital ads in automated auctions. The purpose of ...