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To initiate the campaigns, it is necessary to have funds in the wallet. Top up of the wallet can be done by Adyen or PayPal (depending on the region). How to do it? You can locate the account wallet in the Budget section, located in the top right corner of yo...

Trackers for Video: IAS Solution Explanation Requirements Measure Viewability Measure Invisible URLs Measure Impressions  Measure Brand Safety Multimedia Tag Monitoring (Wrapped Video) Video tracking tag that will work across desktop, CTV, m...

Most of the times doubleclick ad creatives are without click_url placeholder, example: <SCRIPT language='JavaScript1.1' SRC="https://ad.doubleclick.net/ddm/adj/N424802.280377IRCTC/B32309828.400403988; abr=!ie;sz=300x250;ord=[timestamp];dc_lat=;dc_rdid=;ta...

Advertisers and partners often need to test ad creatives across other platforms than EskimiDSP. Eskimi DSP new ability to export creatives as JavaScript (JS) tags can significantly enhance this process by providing a standardized method for embedding and depl...

The Eskimi Ad Server currently supports only banner ads for external serving and tracking. To deliver Eskimi creatives on third-party platforms, creatives must first be created within Eskimi DSP and then exported in JavaScript format via an XLS file. For the ...

Our DSP (Demand-Side Platform) includes a reporting system designed to track various metrics such as bids, impressions, and clicks. One important feature is the ability to calculate unique reach—the number of distinct users exposed to an ad—over time or throug...

Click to visit tracking is a helpful tool for optimising the visits, click to visit rate (CVR) or cost per visits (CPVst).  Visit metric measures the number of users who successfully arrive at an advertiser's website or landing page after interacting with an a...

A browser cache is a temporary storage mechanism used by web browsers to store files, such as images, scripts, and website data, on your device (laptop or phone). This allows the browser to load websites faster and more efficiently when you visit them again, a...

Eskimi DSP supports advertising for restricted product categories, including alcohol, betting, tobacco, pharmaceuticals, weed/CBD, and political advertising. However, if you wish to advertise products in any of these categories, prior approval from our legal ...

What is White-label (WL)? The "White-Label (WL)" solution enables agencies, ad networks, and businesses to offer "Eskimi DSP" under their own brand. This allows you to provide a fully customized programmatic advertising platform to your clients while preservi...

This page explains the metrics and formulas you see in Eskimi DSP reports: what each metric counts and how each rate is calculated, so you can read campaign results and compare them with other tools. Formulas VTR (view-through rate) = (Video views / Impressio...

Introduction In the ever-evolving world of digital advertising, precision targeting is key to maximizing campaign effectiveness. Eskimi DSP continues to enhance its platform with powerful features, and one of the most useful tools available is Packages. What...

It's important for Self-Served Clients to request for campaign approval via DSP/Dashboard. The process is the most efficient and recommended way to go live with Campaigns. Submitting campaign approval requests via DSP/Dashboard ensures a faster approval proce...

Campaign restrictions policy in certain countries Operating in sanctioned countries isn't just risky, it's illegal. EU sanctions regulations are complex and constantly evolving, with severe penalties for violations that can include hefty fines and criminal ch...

Guidance for gambling advertising Gambling advertising is subject to strict and varying regulations across different countries. What is allowed in one region may be completely prohibited in another. Regulatory landscapes shift frequently, and even small viola...

Guidance for tobacco advertising Tobacco advertising is subject to strict and varying regulations across different countries.Tobacco advertising is subject to strict and varied regulations across different countries. Most countries around the world have banne...

Technical Requirements: Data Format Accepted formats for product data JSON XML CSV API Endpoint (not within EskimiDSP solution) API Integration API Access: Provide the endpoints URL(s) for product data. Authentication Details: Include API ...

What is Behavioral Targeting? Behavioral Targeting (User Interest Audience) allows advertisers to reach users based on their interests and engagement with specific content categories such as sports, entertainment, finance, and more. Eskimi DSP collects data ...

Guidelines for creating a strong password To ensure the security of your account, follow these best practices when creating a password: 1. Length Your password must be at least 8 characters long. Longer passwords (12+ characters) are even more secu...

User management is a critical component of maintaining secure, organized, and efficient campaign operations. With multiple team members potentially accessing the platform for campaign setup, optimization, and reporting, clearly defined user roles and managemen...