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S2S (Server-to-Server) Tracking
Click code is an advanced tracking method. This is a server-side tracking method that does not require any client cookie information. It works by passing back a eucid (end user click ID) value which is added to your landing page URL whenever the user clicks...
Adform Creative Tag Implementation
The following article presents the approach how adform tags should be implemented in Eskimi DSP. Usually the tags which you will receive from client will be placed in excel file and looks similar to example below <script language="javascript" src="https://...
How to Check Eskimi Pixel Implementation in Chrome
You can find the extension in the attached files to that article (top left corner) CHECK THIS VIDEO WHICH DESCRIBES THE WHOLE PROCESS OF EXTENSIONS IMPLEMENTATION AND USAGE Instructions: Go to this URL: chrome://extensions/ and turn on Developer Mode (top...
IAS: Report Builder for Agency Accounts
Introduction In this article it is described regarding auto-report set up from IAS (Integral Ad Sience) vereficator. Both reports are needed in case to be able to proceed with needed optimisation of campaign. Which is crucial for reaching good campaign KPIs a...
IAS: Campaign Tracking & Process Overview
Overview Integral Ad Science (IAS) is an American technology company that provides solutions for the verification of digital advertising. This article provides an overview on workflow and the roles of both agencies and the Eskimi platform in the provision and...
IAS: Video and Display Trackers & Glossary
Trackers for Video: IAS Solution Explanation Requirements Measure Viewability Measure Invisible URLs Measure Impressions Measure Brand Safety Multimedia Tag Monitoring (Wrapped Video) Video tracking tag that will work across desktop, CTV, m...