Search Results

Click code is an advanced tracking method.  This is a server-side tracking method that does not require any client cookie information. It works by passing back a eucid (encrypted user cookie id) value which is added to your landing page URL whenever the user...

In today's digital advertising landscape, combating fraud is a critical priority for maintaining the integrity and effectiveness of campaigns. Major industry players often rely on custom solutions for fraud detection, while others turn to trusted third-party s...

The following article presents the approach how adform tags should be implemented in Eskimi DSP. 1. Usually the tags which you will receive from client will be placed in excel file and looks similar to example below <script language="javascript" src="https:/...

You can find extension in the attached files to that article (top left corner) CHECK THIS VIDEO WHICH DESCRIBES THE WHOLE PROCESS OF EXTENSIONS IMPLEMENTATION AND USAGE Instructions: Go to this URL: chrome://extensions/ and turn on Developer Mode (top rig...

Introduction In this article it is described regarding auto-report set up from IAS (Integral Ad Sience) vereficator. Both reports are needed in case to be able to proceed with needed optimisation of campaign. Which is crucial for reaching good campaign KPIs a...

Overview Integral Ad Science (IAS) is an American technology company that provides solutions for the verification of digital advertising. This article provides an overview on workflow and the roles of both agencies and the Eskimi platform in the provision and...

Trackers for Video: IAS Solution Explanation Requirements Measure Viewability Measure Invisible URLs Measure Impressions  Measure Brand Safety Multimedia Tag Monitoring (Wrapped Video) Video tracking tag that will work across desktop, CTV, m...