Advanced Search
Search Results
6 total results found
s2s (Server to Server) Tracking
Click code is an advanced tracking method. This is a server-side tracking method that does not require any client cookie information. It works by passing back a eucid (encrypted user cookie id) value which is added to your landing page URL whenever the user...
Eskimi DSP Anti-fraud Settings
As an Eskimi DSP user, it's crucial to harness the power of anti-fraud settings to ensure the effectiveness and integrity of your campaigns. Here's a breakdown of each option available on the approval page and how they function technically: 1. Exclude New (No...
Adform creative tag implementation (updated)
The following article presents the approach how adform tags should be implemented in Eskimi DSP. 1. Usually the tags which you will receive from client will be placed in excel file and looks similar to example below <script language="javascript" src="https:/...
IAS: Report Builder - Agency account
Introduction In this article it is described regarding auto-report set up from IAS (Integral Ad Sience) vereficator. Both reports are needed in case to be able to proceed with needed optimisation of campaign. Which is crucial for reaching good campaign KPIs a...
IAS: Campaign Tracking & Process Overview
Overview Integral Ad Science (IAS) is an American technology company that provides solutions for the verification of digital advertising. This article provides an overview on workflow and the roles of both agencies and the Eskimi platform in the provision and...
IAS: Video and Display Trackers & Glossary
Trackers for Video: IAS Solution Explanation Requirements Measure Viewability Measure Invisible URLs Measure Impressions Measure Brand Safety Multimedia Tag Monitoring (Wrapped Video) Video tracking tag that will work across desktop, CTV, m...