Doubleclick creatives
Most of the times doubleclick ad creatives are without click_url placeholder, example:
<SCRIPT language='JavaScript1.1'
SRC="https://ad.doubleclick.net/ddm/adj/N424802.280377IRCTC/B32309828.400403988;
abr=!ie;sz=300x250;ord=[timestamp];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;dc_sdk_apis=[APIFRAMEWORKS];dc_omid_p=
[OMIDPARTNER];gdpr=${GDPR};gdpr_consent=${GDPR_CONSENT_755};dc_tdv=1?">
</SCRIPT>
In such case in the end of the JS tag you need to click={click_url}, example:
<SCRIPT language='JavaScript1.1'
SRC="https://ad.doubleclick.net/ddm/adj/N424802.280377IRCTC/B32309828.400403988;abr=!ie;sz=300x250;ord=
{CACHEBUSTER};dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;dc_sdk_apis=[APIFRAMEWORKS];dc_omid_p=[OMIDPARTNER];gdpr=
{GDPR};gdpr_consent={GDPR_CONSENT};dc_tdv=1;click={click_url}">
</SCRIPT>
Also, it's very important to remove $ before the GDPR macros, as they break them witch causes any tracking to break as well (Also {GDPR_CONSENT_755} macro has to be changed to {GDPR_CONSENT}).
After these changed always validate if the redirections happens correctly:
- Get Redirect path extension for your browser.
- Launch a test campaign with the updated tag on https://display.eskimi-creatives.com/ (Eskimi Standar exchange, only for Display And IBV).
- Catch the ad live and click on it.
- After the redirections open the Redirect Path extension and check the redirection path:
- If it goes through Eskimi server, it's working as expected.
- Double check the tests campaigns report to see if the clicks are really being collected.