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JavaScript Creatives (HTML5)

HTML5 - a banner type of creatives, that created using JavaScript, HTML, and CSS. They can include images, animations, videos, or any combination of these elements. The creatives can support a variety of engagements: taps, shakes, clicks, etc.


HTML5 (js) creative requirements:

  • Creative must be full SSL compliant (all requests from https). The landing page also https
  • HTML file must be called as index.html
  • HTML5 creative must have ClickTag macros, one of {CLICK_URL}, {CLICK_URL_ENC}, {CLICK_URL_ASYNC}. Click tag has to be inserted in the main RM creative file (if it's HTML5 - index.html file; if it's a JavaScript tag - main JS tag).
  • All creatives must open the landing page (click URL) in a new tab/window. The target window for the click-through URL must be set to "_blank" so the click-through will open in a new window. Do not leave the target statement undeclared.
  • Ads must remain static after 30 seconds.
  • Creatives may not exceed a 150K initial load. The total download cannot exceed 5MB.
  • HTML5 creative code has to be valid and pass validator - https://validator.w3.org. Also no errors in the browser console.

For Google Web Designer or GWD requirements. Please read this article: Google Web Designer banner creation.


HTML5 (js) creative uploading process:

Step 1: Log in to your DSP account, go to Creative SetsScreenRecording2024-05-06at16.09.12-ezgif.com-optimize (1).gif

Step 2: On the new page click "Add creative set"

Step 3: On the next page indicate the creative sets Title and select the Banner format. 

ScreenRecording2024-05-06at16.17.03-ezgif.com-optimize.gif

Step 4: Then select Javascript tag format and click "Continue".

ScreenRecording2024-05-06at16.19.28-ezgif.com-optimize.gif

Step 5: You will see 2 ways to upload the creatives. 

  1. Direct JS tag upload - For this method you just need to enter the size of the creative and PASTE the JS code in the code block.Screenshot2024-05-06at16.31.24-ezgif.com-optipng-min.png
  2. Click on Mass File Upload (used for single creative uploads as well) -> click on Choose File -> select creatives you want to upload. The creatives size will be detected automatically if it's visible in the index.html file.

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// BotSonic