Targeting options
Targeting options
Placement:Behavioral targeting options placementsare classified according to factors such as demographics, purchasing power (SEC), and interests. Users are locationssegmented based on their interactions with websites, apps, or other digital platforms. Find more information here.
Inventory targeting option includes targeting based on exchanges, apps/site white/black lists (find information here). Contextual targeting aligns a brand’s ad with the content a user is engaging with, ensuring both brand safety and relevance. This is achieved by analyzing page categories or keywords and matching them to the content on the Eskimi DSP Network where your ads can appear. A placement can be a websitewebpage or aURL, specificfind pagemore oninformation a site, a mobile app, video content, or even an individual ad unit.here.
Demographics:Device environment targeting optionsthis option is used when you wantallows to reach a specific set of potential customers who are likely to be within a particular age range, gender, socio-economic class, or in a specific location. For instance, if you run a fitness studio exclusively for women, demographic targeting could help you avoid showing your ads to men.
Tech: this option is used when you want to reach an audience according to the devices, browsers, OS, operators, 3G/4G/Wifi and advanced telco targeting. For example, you can target Apple iPhone users who use the Chrome browser.
Behavioural: you can target audiences according to their interests. Interests are defined by user browsing activities and behaviour online. When a certain interest is selected, ads are served only to the people who recently showed interest in a specific topic.
Furthermore, another behavioural targeting option could be retargeting. Retargeting shows ads to people who have visited your website or used your mobile app. When people leave your website without buying anything, for example, retargeting helps you reconnect with them by showing relevant ads across their different devices.
Audiences - Types
While creating a new audience in the "Eskimi DSP" platform, you can select different types of audiences that can be assigned either to a campaign or tracked separately.
Behavioural (user interests) - this audience type, is used if you want to track users based on their interests.browser, Youdevice cantype/brand, selectoperator, frometc. aGet varietymore ofinformation interests starting from Arts all the way to Travel.here.
Country - here you can select the country of the specific audience which you will capture based on their interests.
Verticals - nowhere you select the specific interests of the audience, every interest is categorized and you can expand each category.
Retargeting (apps/sites)
Retargeting (geolocation) - by using this type of audience can be tracked based on their location or even based on the polygon that you can draw on the map.
