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Generative AI can help Creative Studio develop new images, extend backgrounds, explore visual directions and create elements that may be difficult or expensive to produce traditionally. However, not every client allows AI to be used. Some clients prohibit ...

AI BEST PRACTICES: PITCHING AI-generated creative can be extremely valuable: It can help accelerate ideation, create new visual possibilities, and unlock creative opportunities that were previously difficult or expensive to achieve. BUT! AI-generated creat...

WHY WE ASK FOR ONE CONSOLIDATED ROUND OF FEEDBACK We completely understand that clients often think of additional comments after reviewing a creative. However, sending feedback over multiple days is much less efficient than sending one complete list. EG: S...

✔️WHY .GIFS AREN’T A GOOD BANNER FORMAT .GIFs can often be huge files because they act as a "flipbook" of entirely separate images stacked into a single file. Unlike video formats (like .MP4) that only save the pixels that change from frame to frame, a .GIF ...

QUICK ANSWER 3D modelling and animation can produce incredibly engaging creative experiences, but they involve more complex production processes than standard design or animation. This guide explains why some 3D projects take longer than others, what affects...

MEET YOUR TEAM One of the best things about Creative Studio is the people. Everyone brings different strengths, and we work best when we collaborate, ask questions, and support one another. Here's a quick introduction to some of the people you'll be working w...

CREATIVE FILES FILE TYPES EASY DEFINITION .AEP An editable animation project created in Adobe After Effects .AI An editable design file created in Adobe Illustrator .CDR A CorelDRAW design file; Creative Studio doesn't support this fo...

*Preview here. BREAK THE FRAME: BANNERS THAT BLEND SEAMLESSLY INTO YOUR SITE WHAT ARE BREAKOUT ADS? A 300x600 3D Banner that flows across your full screen within from Publisher Websites. This new format uses dynamic animations to pull attention out...

*Read our blog post here. ⚡ QUICK ANSWER Dynamic Contextual Creative allows one banner to display different creative versions depending on the content of the page where the advert appears. Instead of showing the same message everywhere, the banner can ada...

This page is the evolution of the previous Creative Requirements page. Updated 09.2026. ⚡ START HERE The creative assets needed for campaigns depend on two things: The creative format you are using Whether the client is supplying a finished adver...

*See interactive mockup here. HOW TO USE THE AI MOCKUP TOOL The AI Mockup Tool helps you quickly create working examples of Eskimi creative formats for pitches, proactive proposals and client conversations. Unlike a previous AI-generated image or video mo...

These guidelines apply to every creative on the platform that contains third-party code: JavaScript and HTML tags, HTML5 creatives that load external resources, VAST and VPAID tags, and third-party impression and click trackers. They keep users, publishers an...

Overview Every campaign created in a self-service account is reviewed by our team before it can start delivering. The review protects advertisers, publishers and users by making sure creatives are safe, transparent and comply with our creative guidelines. On...

👉 Access the Event Checker 🔗HERE. 👯 WHO IT'S FOR Anyone who needs to confirm a rich media banner is reporting correctly: Creative Studio Ad Ops BDMs 🤔 WHAT IT'S FOR Every rich media banner fires small signals back to Eskimi when somethin...

This page walks through launching a banner, native or video campaign through the Eskimi DSP API, from the creative to the first report. It is for developers and advertisers who already have an access token; if you don't, start with How to Use the API. Every re...

Short answers to the questions people ask most about the Eskimi DSP API. For the full picture, start with API Overview. 1. Getting Started 1.1 What can I do with the API? Manage campaigns, creatives, audiences, packages and brand safety sets, start or stop del...

Impression capping and frequency are often mixed up. Impression capping is a setting that limits how often one user can see a campaign. Frequency is a result that shows how often users actually saw it. This page explains both and how they work together. Impre...