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Breakout Ads

*Preview here.

BREAK THE FRAME: BANNERS THAT BLEND SEAMLESSLY INTO YOUR SITE

WHAT ARE BREAKOUT ADS?

A 300x600 3D Banner that flows across your full screen within from Publisher Websites.

This new format uses dynamic animations to pull attention out into the page and guide it back to the banner as you scroll down the page.

BENEFITS OF BREAK OUT ADS

👁️ Disrupts the Scroll

  • Gets users to pause by breaking passive browsing

📐 Expands in Page

  • 3D assets dynamically grow and change within a publishers website

⭐️ Heightened Immersion

  • Attention verification paired with 3D assets pulls users deeper into the brand story

Add it to your presentation using our Pitch-ready slides here. 

See Creative Requirements here.

*Preview here.

SET UP REQUIREMENTS

This table outlines the end-to-end SSP campaign workflow, the standard campaign setup process for AdOps, and the test campaign setup process for the Creative Studio team.

Requirement: SSP availability is strictly mandatory for this implementation. Creative planning and discussions will remain on hold until SSP is supported in the market.

SSP CAMPAIGN WORKFLOW

STEPS CLARIFICATION OWNERSHIP

1. Make a deal with the client

 -

BDM

 

2. Receive a brief from the client

 -

AM / BDM

 

(Depends on the market and client, based on the internal agreement between the AM and BDM teams)

 

3. Check the availability of placements in the Eskimi SSP inventory

Scenario 1: If client wants 
placement on specific sites with whom we didn't make deal yet: 

  • Inform the client that this will postpone the campaign start, as we need to make deals with the named publishers
  • Find the publisher contacts and introduce the publisher to the Eskimi SSP team, together with information about the types of creative that will be potentially launched

Scenario 2: If no specific sites mentioned or publishers are exist in our Eskimi SSP inventory:

  • Check with the SSP team whether the existing publishers can commit

AM / BDM

 

(Depends on the market and client, based on the internal agreement between the AM and BDM teams)

4. Create the placement and send the tag to the publisher
  • This is mandatory only when a new publisher or placement must be created
  • In all other cases, confirm with the SSP team whether the previously shared pixels are still valid on the publisher side

SSP team

5. Prepare the campaign media plan
  • Once the placement is confirmed by the SSP team, the AM must prepare the media plan
  • Estimates can be based on information from the SSP spreadsheet and historical campaign results
 AM

6. Develop creatives

The process depends on the creative type:

 

Scenario 1: static banners or templated Rich Media:

  • AdOps receives the images from the client, AM or BDM, and uploads them to the system
  • AdOps shares the preview with the client for confirmation

Scenario 2: Custom Rich Media or high-impact ads:

Scenario 1: AdOps

Scenario 2: AM / Creative team

 

7. Confirm creatives with the publisher (optional; depends on the agreement with the publisher)

For some high-impact campaigns:

  • The creative preview must also be shared with the publisher
  • Some publishers approve the campaign only after seeing the actual creative
  • This also allows the team to confirm that the banner displays correctly on the live site without any issues

When the creative is ready:

  • The Creative team provides the preview link to AdOps and the SSP team
  • AdOps sets up a test campaign for the publisher
  • The SSP team requests test traffic from the publisher and obtains confirmation to run the creative
  • When the test campaign is live, the Creative team checks that the banner looks and works as expected in the live environment

AdOps / SSP team / Creative team

 

(Responsibilities are described in the clarification column)

8. Set up the campaign

Once the media plan and creative preview have final approval, the campaign is ready for setup

 

 AdOps

9. AdOps informs the SSP Operations Specialist about the campaign

Request traffic in the Slack channel #ssp_adops, or in the channel for the specific market, EG: #ssp_croatia or #ssp_greece - include:

  • Campaign name
  • Country
  • Creative type, such as standard sizes, floating or takeover
  • Campaign duration
  • Required publishers, if the client supplied a list or you want to choose the publishers
  • Required daily impressions

Publisher availability must be checked and confirmed with the SSP team before this step (See Step 3)

 AdOps

10. Check traffic and delivery
  • During the live campaign, AdOps monitors delivery in the DSP report and ensures the campaign receives enough traffic to meet the client's needs
  • The SSP team controls supply and ensures the campaign fill rate meets the publisher's needs and agreement
 AdOps / SSP team

11. Request screenshots from all publishers
  • Campaign screenshots can usually be requested directly from the publisher
  • Screenshots may be requested according to the client's needs and depending on who manages communication with the publisher
  • Usually, AdOps communicates with the client and passes the request to the SSP team, which manages communication with the publisher
 AdOps / SSP team

12. Campaign ends
  • Reporting
  • Invoicing

This follows the usual process for any other Eskimi DSP campaign

 

 AdOps

NOTE: Inform the SSP team about the traffic you will need as far in advance as possible. This allows time for traffic ordering, implementation and optimisation where required. Weekends and national holidays may delay traffic opening by SSP partners.

NOTE: Allow up to 24 hours for creative testing after the creative has been approved. This time is needed to confirm that the creative performs correctly and that all required metrics are measured accurately.

SSP CAMPAIGN SETUP FOR ADOPS

Eskimi SSP campaigns are set up differently from standard Eskimi DSP campaigns. Follow these steps:

  1. Start with the usual campaign setup and creative upload
  2. Check SSP publisher prices in the online document: https://bit.ly/384waVQ
    • You must have access from the SSP team to open this file
    • The campaign bid after margin must not be lower than the amount listed in the document
  3. Do not select targeting options for SSP campaigns unless the campaign is running too quickly or the client does not allow targeting to be removed; do not add impression capping or auto-optimisation

  4. Create a package containing the required domains

    • If the site list is large, one common package may be used

    • If you need to control delivery separately for each publisher, create a separate package for each publisher

    • Find site IDs here: https://stats.eskimi.com/admin/adops/AppsSitesLookup/

    • Select IDs for the required exchange and add them to the package

    • In some cases, placement_id must be added instead of site_id

      • This is used when several campaigns run with one publisher at the same time, helping to keep trackers organised and control delivery by campaign or placement

      • The SSP team will confirm which ID is required

  5. If delivery is required on specific subdomains or site sections:
    • Prepare a keyword list containing the section names used by the subdomain, such as lifestyle or sports
    • In targeting settings, select Context options, then Find in URL
    • Under Match options, choose Exact word type match
    • Upload the keyword list in CSV format
    • Set Default to No and Status to Enabled
    • Assign the targeting to the relevant account user
  6. If the publisher provides traffic through a PMP Private Marketplace deal, AdOps must contact the publisher and request:
    • Buyer ID
    • Brand
    • Country
    • Creative type and sizes
    • Campaign duration
    • Position and targeting, if required
  7. After the publisher confirms the setup and provides the Deal ID, complete the deal setup in the DSP
    • Select the exchange where the deal was created instead of the default Eskimi exchanges
    • Use deal targeting in a separate campaign split where possible to improve performance control
    • Select Allow multiple bids for all SSP campaigns, unless the client specifically requests that ads are not shown this way
  8. Select the correct exchange:
    • Eskimi standard for standard banners
    • Eskimi floating for floating banners
    • Eskimi takeover for takeover banners
    • GroupM or GroupM floating for campaigns running for WPP Kenya
  9. Check the CPM for every publisher added to the campaign
  10. Add and check the margin. The buying CPM must not be lower than the publisher CPM
  11. When setup is complete, use the following form to check whether anything has been missed
SSP TEST CAMPAIGN SETUP FOR CREATIVE TEAM

An Eskimi SSP test campaign is set up in a similar way to a standard SSP campaign:

  1. Upload the creatives
  2. Create the package for the site or placement where the creative will be tested
    • Go to Tools > Packages > New package
    • Enter the package name
    • Select the package type and country
    • Upload a CSV file containing comma-separated values
    • Before uploading, confirm that you copied the correct publisher or placement ID for the creative type, such as takeover or floating
    • EG: To test a floating ad in Lithuania, copy the floating-ad publisher or placement ID, place it in Excel, save it as a CSV file, and upload it
  3. Complete the campaign setup page as follows:
    • Creative type: Banner
    • Campaign type: Display Ads
    • Name: Enter the name of the test
    • Campaign goal: Awareness
    • Primary campaign objective: CPM, then enter the bid value
    • Pre-optimisation based on historical placement stats: Unselected
    • Impression capping: Removed
    • Date: Select the test date
    • Total budget: Enter a small test budget, for example USD 10
    • Daily Budget Pacing: Spread daily budget ASAP
    • Bid (CPM): Enter the same value used for the primary campaign objective
    • Country: Select the relevant country
    • Deals and packages: Confirm that Eskimi floating or Eskimi takeover is selected, depending on the test
    • Package: Select the test package (test sites and placements for Lithuania and Latvia may be found in the pinned messages in #ssp_lt and #ssp_lv)
      • For a site package:
        • Select Include Only
        • Disable impression capping
        • Disable auto optimisation
        • Disable budget pacing for this package
        • Disable App/site category exclusion
      • For a placement ID package, select Include Only
    • Click URL: https://www.eskimi.com/campaigns
    • Ad domain: eskimi.com
    • Selected creative sets: Select the creatives
    • Select Publish

The campaign will now have Pending status. The final step is to approve it:

  • Go to Approve page → Ad Exchanges 
  • Scroll to the end and select E-SSP Partners
  • Select the exchange that matches the banner type: Floating or Takeover

*Download Creative Requirements as a PDF here. 

*Preview here.


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