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QUICK ANSWER Open Files are the original, layered design files For static designs, send .PSD, .PSB, .AI, .EPS or .FIG For editable animation, send the original .AEP project .PNG, .JPG, .PDF, .MP4 and .MOV files are finished outputs, not Open Files W...

SEPARATE ELEMENTS In an Open File, these elements remain separate: Logo Headline and other text Product images Background Buttons Colours, etc This means we can move, resize, replace or edit one element without changing everything else. WHY WE N...

CHOOSING CLIENT TIERS IN CREATIVE BRIEFS Client tiers help Creative Studio understand the strategic importance of the client relationship. They do not describe: How urgent the brief is How difficult the creative is How much attention the client persona...

WIP

WIP

HIGH IMPACT PROJECT REQUIREMENTS High Impact projects involve more planning, production and specialist work than standard banner projects. Following these requirements helps Creative Studio begin production on time and avoid unexpected delays. ...

WIP

WIP

Generative AI can help Creative Studio develop new images, extend backgrounds, explore visual directions and create elements that may be difficult or expensive to produce traditionally. However, not every client allows AI to be used. Some clients prohibit ...

AI BEST PRACTICES: PITCHING AI-generated creative can be extremely valuable: It can help accelerate ideation, create new visual possibilities, and unlock creative opportunities that were previously difficult or expensive to achieve. BUT! AI-generated creat...

WHY WE ASK FOR ONE CONSOLIDATED ROUND OF FEEDBACK We completely understand that clients often think of additional comments after reviewing a creative. However, sending feedback over multiple days is much less efficient than sending one complete list. EG: S...

✔️WHY .GIFS AREN’T A GOOD BANNER FORMAT .GIFs can often be huge files because they act as a "flipbook" of entirely separate images stacked into a single file. Unlike video formats (like .MP4) that only save the pixels that change from frame to frame, a .GIF ...

WHY ARE SOME 3D PROJECTS MORE COMPLEX THAN OTHERS? Not all 3D projects require the same level of effort. Simple product animations (such as rotating bottles, cans, phones, or packaging) are generally quicker to produce than people, animals, or characters. C...

MEET YOUR TEAM One of the best things about Creative Studio is the people. Everyone brings different strengths, and we work best when we collaborate, ask questions, and support one another. Here's a quick introduction to some of the people you'll be working w...

CREATIVE STUDIO TERMS TERM EASY DEFINITION WIP CREATIVE FILES FILE TYPES EASY DEFINITION .AEP An editable animation project created in Adobe After Effects ...

*Preview here. BREAK THE FRAME: BANNERS THAT BLEND SEAMLESSLY INTO YOUR SITE WHAT ARE BREAKOUT ADS? A 300x600 3D Banner that flows across your full screen within from Publisher Websites. This new format uses dynamic animations to pull attention out...