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Screen Takeover is an HTML ad solution that expands and takes up the full screen of user mobile. The screen takeover happens only with user initiation. User has to click the ad to initiate expansion.  Example: Live video execution: https://bit.ly/3uyq6No...

SpotX is a global video ad serving platform. It provides digital media owners with software that allows them to monetize their content with video advertising across desktop, mobile and connected devices (CTV). So SpotX is 100% video exchange.  SpotX consists ...

Pressure from regulators and consumers has led many within the tech industry to declare third-party cookies will soon come to an end. In this section we will discuss the changes that major players are doing and how it will impact digital advertising market.  ...

On 2021 Apple released iOS 14.5, its big new software update for iPhones. It adds a lot of new features, but the one that’s been grabbing headlines is its new privacy change, which gives users more transparency and control over apps that want to track them for...

What are third-party cookies? Websites use cookies to remember a user’s action so they aren’t asked to perform a task again and again. As a result, they help provide a better, more personalized user experience. Third-party cookies are cookies that are stored...

Telco taxonomy provides information about the amount of data Eskimi DMP has under different segments. It indicates the amount that can be exported based on client needs.  Market Challenges Telco taxonomy is a great product for clients that are looking for ...

List of Supplier List of Eskimi DSP Directly connected SSP/Exchange names:•    AdInMo (In-Game)•    Adverty (In-Game) •    Anzu (In-Game)•    Digital Turbine - Eskimi Exchange •    Doubleclick •    Equativ•    Eskimi standard•    Fluct•    Gadsme (In-Game) • ...

What is SIM amount targeting? SIM amount targeting which can be found under Advanced telecom targeting allows brands to target users that were browsing online with 1, 2, 3 or 4 SIM cards for the last 30 days.  What is the logic?  This targeting is based o...

What is operator churn targeting? Operator churn targeting which can be found under Advanced telecom targeting allows brands to target lost customers and reach lost customers of the competition.  What is the logic?  Churn is calculated the the operator wa...

What is creative validation? Creative validation is a process where the system cleans up the creative code or/and provides errors which should be fixed. Creative validation is crucial for a successful digital advertising campaign. Nobody wants to run broken, ...

What is CTV? Connected TV (CTV) is a technology that supports addressable TV advertising capabilities. This includes Smart TVs, Internet connected devices like Roku or gaming consoles. With the recent mass movement to watch TV over the internet, Eskimi is an...

What is Socio Economic Class (SEC) & Living Standards Measure (LSM) targeting? Socio economic class and living standard measure targeting - is the segmentation of customer base into high, middle, low class users. The groups can also represent the purchasing p...

What is IAS pixel for VAST video? Eskimi supports IAS third party pixels via the piggy back method, where the Eskimi append the IAS pixel tag directly on creatives prior to platform upload. To measure performance on IAS for video, VAST video creative must be ...

Introduction Wrapping a VAST (Video Ad Serving Template) URI into a 3rd party VPAID (Video Player Ad-Serving Interface Definition) tag offers several advantages in the digital advertising ecosystem. Firstly, by utilising a VPAID tag, advertisers gain access ...

What is Eskimi SSP video? Eskimi SSP is a video advertising and monetization solution that bridges the gap between video supply and demand.  The video players allow publishers to monetize their supply through different video placements - in-read, floating, a...

Maximizing media spends and ensuring ads are displayed in a fraud-free, brand-safe environment is a priority for many advertisers. To achieve this, brands globally are turning to third-party measurement solutions like MOAT. In this article, we will explore how...

Introduction In the dynamic world of online advertising, there are various technologies and standards designed to enhance the delivery and measurement of video ads. One important standard in this realm is VPAID (Video Player Ad-Serving Interface Definition). ...

Introduction In the dynamic world of online advertising, there are various technologies and standards designed to enhance the delivery and measurement of video ads. One important standard in this realm is OMID (Open Measurement Interface Definition). This man...

Introduction Welcome to the SSP Publisher Onboarding Guide. This guide will provide you with comprehensive information and instructions to successfully onboard publishers onto the SSP platform. By following this guide, you can ensure a smoother onboarding pro...

Introduction In the dynamic landscape of digital advertising, where capturing and retaining users' attention is paramount, the role of third-party verification platforms has become increasingly vital. Advertisers and publishers alike have sought ways to ensur...