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DSP API provides range of dsp dashboard related solutions to dsp clients of the online sphere. This allowes dsp clients to avail dashboard services through API without needing to use DSP dashboard platform. Available services CampaignCampaign creation an...

Telcodash is an analytical tool that is based on impressions and DMP profiles. There are two kinds of DMP profiles. One part is based on cookies that are received from sites. While another part is based on device IDs that are received from apps.  The part of ...

What is SIM amount targeting? SIM amount targeting which can be found under Advanced telecom targeting allows brands to target users that were browsing online with 1, 2, 3 or 4 SIM cards for the last 30 days.  What is the logic?  This targeting is based o...

What is operator churn targeting? Operator churn targeting which can be found under Advanced telecom targeting allows brands to target lost customers and reach lost customers of the competition.  What is the logic?  Churn is calculated the the operator wa...

Click to engaged session tracking is a helpful tool for optimising the sessions, session rate (SR) or cost per session (CPS).  ENGAGED SESSION definition - engaged session is a group of user interactions on the website that take place within a given time fram...

As you know on Eskimi DSP you can set up Click to Action campaigns - landing pages. The campaign setup itself is no different from a regular campaign, however, the difference come when it is time to set up the landing page. Click to Action feature allows you t...

What is Appsflyer Audience? AppsFlyer Audiences give brands ability to segment current or past users of their app that meet a specific criteria that they define. However, this segmentation won't generate any business results if it won't be activated. This is ...

At Eskimi we can retarget the DSP campaign audiences in other platforms such as Facebook, Google Ads through Device ID. However, we collect device ID from Apps and cookie ID from Sites so for retargeting maximum users the campaign needs to run on only Apps. ...

This article presents a step-by-step guide on how to create filter in Google Analytics and provide the view for one specific source of inventory. Please follow the steps carefully. 1. In the Admin menu of the Google Analytics account choose the corresponding ...

What is creative validation? Creative validation is a process where the system cleans up the creative code or/and provides errors which should be fixed. Creative validation is crucial for a successful digital advertising campaign. Nobody wants to run broken, ...

What is Audio? Audio in itself is just a type of creative and consumption of the creative, but there are multiple channels through which audio ads can be served programmatically: Music Streaming When thinking about audio ads, probably the first channel that...

In today's digital advertising landscape, combating fraud is a critical priority for maintaining the integrity and effectiveness of campaigns. Major industry players often rely on custom solutions for fraud detection, while others turn to trusted third-party s...

In short, AdBlock doesn't affect Eskimi DSP campaigns and we are not spending any amount of money on users that are using different AdBlock technologies.  How does AdBlock work?  Almost every AdBlock is working by URL blocking technology. This means that AdB...

Contextual targeting is a placements targeting type when system is buying placements for campaign next to selected whitelisted keywords. There are two types of content checking that can be seen in contextual targeting set up: URL Keyword – If an URL contain...

The following article presents the approach how adform tags should be implemented in Eskimi DSP. 1. Usually the tags which you will receive from client will be placed in excel file and looks similar to example below <script language="javascript" src="https:/...

Youtube video tracking with GTM trigger and GA41. Disable Video Engagement tracking features in Enhanced Measurement. Otherwise, there's a high risk of occasional duplicate data. How to disable Video Engagement tracking in GA4:GA4 Admin > Data Streams > Gear ...

1.  1st party cookieA variable which returns the value for the first party browser cookie with the name you specify in the Cookie Name field. 2. AccountGoogle account lets you access all Google products: Gmail, Drive, Adwords, GTM, etc.GA4 accounts contain Pr...

What is GTM (Google Tag Manager)?GTM is a tag management solution which acts as an intermediary between a website and 3rd party tracking tools. You need to add the tracking codes to GTM and then configure the rules when they should fire. GTM IS A TOOLBOX :DWh...

What is CTV? Connected TV (CTV) is a technology that supports addressable TV advertising capabilities. This includes Smart TVs, Internet connected devices like Roku or gaming consoles. With the recent mass movement to watch TV over the internet, Eskimi is an...

What is Socio Economic Class (SEC) & Living Standards Measure (LSM) targeting? Socio economic class and living standard measure targeting - is the segmentation of customer base into high, middle, low class users. The groups can also represent the purchasing p...