Search Results

Introduction Eskimi DSP offers advertisers a range of powerful tools to effectively reach their target audience. One such crucial capability is location targeting. This article serves as a comprehensive guide, outlining how location targeting functions within...

Acronyms can definitely simplify communication, but it can be challenging to remember what each one stands for. However, we've got you covered! Here are some common acronym examples along with their meanings, so you can stay in the loop too. General acronyms ...

Introduction In the ever-evolving world of digital advertising, advertisers are constantly seeking innovative ways to reach their target audience with precision and effectiveness. One such powerful tool in their arsenal is interest audience targeting. By leve...

Integrating tracking pixels into your digital marketing campaigns is crucial for effective measurement and optimization of your campaigns. If you're using Eskimi DSP for your advertising needs, this manual article will guide you through the introduction and im...

Introduction Welcome to the world of hassle-free advertising! In this article, we explore an invaluable tool designed exclusively for our clients - a preview page that ensures your ads are flawlessly rendered. Say goodbye to guesswork and hello to efficiency ...

Introduction In this article it is described regarding auto-report set up from IAS (Integral Ad Sience) vereficator. Both reports are needed in case to be able to proceed with needed optimisation of campaign. Which is crucial for reaching good campaign KPIs a...

UID 2.0 Integration: A User Manual for Programmatic DSP UID 2.0, also known as the Universal ID 2.0, is a collaborative initiative within the advertising industry designed to address the challenges of a cookie-less web, especially with the increased privacy r...

Introduction:Traffic Junky is an ad network that specializes in adult content. It's integrated to Eskimi through OpenRTB.Can & cannotCan:* Run simple banner ads, video ads (limitation: for video ads adchoice logo needs to be removed)* Report on results* Optimi...

Brand safety refers to the measures taken to ensure that a brand's advertising will not appear alongside content that could harm its reputation or be offensive to its target audience. This can include content that is violent, hateful, sexually explicit, or pro...

Contextual targeting matches a brand's ad to the content that the user is consuming, ensuring brand safety and suitability. This is accomplished by utilizing page's categories or keywords and matching them to the content on the page and/or URL. Contextual T...

In the realm of digital advertising, capturing the audience's attention is a paramount goal. One method that has gained immense popularity for its ability to captivate viewers is the use of 3D dancing and parallax banners. These innovative banners employ a lay...

Introduction: Eskimi has an option for basic integration with Google Looker Studio, but it is very basic, so the information we can transfer is Impressions, spend, clicks, but nothing advanced like media spend, or top creatives. Another thing, our Looker Stu...

The Filtered Impressions widget is a helpful tool that shows the percentage of impressions that were filtered out from your campaigns. This can happen due to multiple reasons, such as specific targeting settings, creatives, budget & pacing limitations, and mor...

DMP Redmob DMP Redmob Data Management Platform is an in-house DMP which doesn't use any third party technologies. Redmob DMP is used by only Redmob DSP to foster personalized advertising for Redmob advertisers. Redmob works with industry leading partners, su...

How to change "Gemius" creatives click_url macro If the client sends Gemius creatives, we need to modify them, deviating from Gemius' instructions. Original Gemius creative example: <script language="javascript1.2" type="text/javascript"> //<![CDATA[ docu...

One thing to remember - Audio creative supports only audio track and video creatives can't be used. Creative should not contain VPAID or OMID clients.  To create Audio VAST remote URI creative, please follow these steps:   Step 1: Log in to your DSP account...

One thing to remember - Audio creative supports only audio track and video can't be used. The audio file itself usually has the following requirements: Format: MP3, WAV, WMA or OGG Bitrate: at least 128 kbps Size: max 50mb Duration: 15 to 30 seconds mostl...

Introduction This feature allows us to show video ad and display ad together for the same "impression". Our special rewarded video traffic segment allows us to serve video+end card through companion ad attribute. While uploading video MP4 file, using VAST URI...

How VAST works: We create VAST tag with one of the viewability measurement option (VPAID or OMID) and we share with MOAT(or any 3rd party) which then wraps it into VAST tag with either VPAID or OMID or both measurement options in one tag. When we add creative...

How to check if the tracker is a pixel: Easiest way to check if the tracker you’re using is a 1x1 pixel or not is just to open it in a browser, for example: https://pixel.adsafeprotected.com/jload?anId=931059&advId=Eskimi&campId={campaign_id_enc}&pubId= ...