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Ad Server Campaign Landing Page and Tracking
You can use Eskimi DSP Ad Server to host and serve banners for campaigns you run in third-party DSPs and Ad Servers. To track clicks correctly, you need to modify the banner tags before adding them to the third-party system. Eskimi DSP click macro: {CLICK_...
Alcohol Guidelines
Guidance for alcohol advertising Many countries around the world have recognized the need to restrict alcohol advertising as a crucial public health measure. Similar to tobacco control efforts, these restrictions aim to mitigate the negative effects of alcoho...
Crypto Guidelines
Guidance for crypto advertising Cryptocurrency advertising is subject to strict and varying regulations across different countries. What is allowed in one region may be completely prohibited in another. As the regulatory landscape evolves, even minor violatio...
Artificial Intelligence Guidelines
Guidance for generative AI use Generative AI is rapidly transforming how we work, create, and innovate at Eskimi, we’re ready to harness its full potential. Aswe adopt this powerful technology to advance our strategic goals, we’re equally committed to using i...
Separation of User and Advertiser Accounts
We’re making an important update to the way accounts work in Eskimi DSP. Previously, a single account could serve both as a User and as an Advertiser. Moving forward, we are separating these roles to improve clarity, control, and security within the platform. ...
Getting Additional Help
If you've consulted the manual and available resources but are still facing unresolved issues, help is available. Before reaching out, please ensure you have: Carefully reviewed the relevant sections of this manual. Explored all available resources....
Clicks Heatmap
Clicks Heatmap - Demo Page Preview Clicks Heatmap on the Demo Page Preview can help to show actual user clicks on the creatives without click on "corners" (close X and similar) Heatmap can be activated in the Demo Page Preview by adding " ?heatmap=1 " at t...
Creative Attributes and Insights
To help you build the most effective ad campaigns, our platform uses AI to automatically analyze every creative you upload.The AI examines your ad's images, text, colors, and structure to identify a list of key characteristics we call Creative Attributes. The...
API Postman Template
Updated 2026-10-23: the collection now also covers video campaigns, budget pacing, optimisation, packages, brand safety sets and report totals; the device-models and update-creative requests are fixed. Full parameter lists: https://dsp-api.eskimi.com/docs/api/...
Campaign Blocking Reasons
Use this guide to understand each blocking reason, identify whether action is required, and determine the appropriate troubleshooting steps. rank category sub_category Explanation of the sub category Steps to follow Recommendations 1 Auto-opt...
What is Eskimi Creative Studio?
Eskimi Creative Studio is the creative strategy and production function within Eskimi. We turn campaign opportunities into effective, technically sound and commercially viable creative solutions. Creative Studio is a multidisciplinary team that creates an...
Creative Studio 2026/27 Roadmap
👁️ VISION Creative Studio exists to make creative execution a competitive advantage for Eskimi - not occasionally, but consistently. We are building a Creative Studio known for: Creative innovation Operational excellence Technical expertise Commercia...
What are Open Files?
QUICK ANSWER Open Files are the original, layered design files For static designs, send .PSD, .PSB, .AI, .EPS or .FIG For editable animation, send the original .AEP project .PNG, .JPG, .PDF, .MP4 and .MOV files are finished outputs, not Open Files W...
Why do we need Open Files?
SEPARATE ELEMENTS In an Open File, these elements remain separate: Logo Headline and other text Product images Background Buttons Colours, etc This means we can move, resize, replace or edit one element without changing everything else. WHY WE N...
What are Client Tiers?
*Read company positioning on Tiers here. CHOOSING CLIENT TIERS IN CREATIVE BRIEFS Client tiers help Creative Studio understand the strategic importance of the client relationship. They do not describe: How urgent the brief is How difficult the creative...
What are creative Minimum Investments, and why do we have them?
WIP
Why are my banners pixelating?
WHY ARE MY BANNER IMAGES PIXELLATING, AND HOW DO WE FIX THIS The reason the banners are pixellated is because the file sizes and dimensions are simply just small. We usually prefer to deliver them in double the dimensions to account for this - here’s how ...
3D and High Impact Format T's & C's
HIGH IMPACT PROJECT REQUIREMENTS High Impact projects involve more planning, production and specialist work than standard banner projects. Following these requirements helps Creative Studio begin production on time and avoid unexpected delays. ...
What are Tokens, and how do they work?
⚡ QUICK ANSWER Creative Tokens give regional teams access to Creative Studio production time for promising opportunities that do not yet have an approved media budget. They allow Sales to show clients what Eskimi could create, bring proactive ideas to exis...
How Creative Studio can help brainstorm your idea
💬 LEVELS OF PROACTIVE SUPPORT Not every conversation requires a Token. SUPPORT LEVEL WHEN TO USE IT REQUIREMENTS Informal brainstorming You need quick advice about possible formats or available assets Speak to a Creative Project Manager C...