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How to check if the tracker is a pixel: Easiest way to check if the tracker you’re using is a 1x1 pixel or not is just to open it in a browser, for example: https://pixel.adsafeprotected.com/jload?anId=931059&advId=Eskimi&campId={campaign_id_enc}&pubId= ...

One thing to remember - Audio creative supports only audio track and video creatives can't be used. But - there are plenty of online tools where we can upload and extract audio from the video creative. i.e.: - https://www.freeconvert.com/convert/video-to-mp3...

Budgets are specified at the campaign level under the Launch Date & Budget section. When setting the budget, users can choose if they want to set a total or a daily budget for their campaign, define the daily pacing method, and understand how the budget will b...

How to check for Audience Tracking and/or Conversion pixels on the page Before proceeding, it's crucial to understand the client's setup regarding Eskimi pixel implementation: Location of Main Audience Tracking Pixel: Determine whether the main Audienc...

Overview Integral Ad Science (IAS) is an American technology company that provides solutions for the verification of digital advertising. This article provides an overview on workflow and the roles of both agencies and the Eskimi platform in the provision and...

To initiate the campaigns, it is necessary to have funds in the wallet. Top up of the wallet can be done by Adyen or PayPal (depending on the region). How to do it? 1. You can locate the account wallet in the Budget section, located in the top right corne...

Trackers for Video: IAS Solution Explanation Requirements Measure Viewability Measure Invisible URLs Measure Impressions  Measure Brand Safety Multimedia Tag Monitoring (Wrapped Video) Video tracking tag that will work across desktop, CTV, m...

Most of the times doubleclick ad creatives are without click_url placeholder, example: <SCRIPT language='JavaScript1.1' SRC="https://ad.doubleclick.net/ddm/adj/N424802.280377IRCTC/B32309828.400403988; abr=!ie;sz=300x250;ord=[timestamp];dc_lat=;dc_rdid=;ta...

Advertisers and partners often need to test ad creatives across other platforms than EskimiDSP. Eskimi DSP new ability to export creatives as JavaScript (JS) tags can significantly enhance this process by providing a standardized method for embedding and depl...

The Eskimi Ad Server currently supports only banner ads for external serving and tracking. To deliver Eskimi creatives on third-party platforms, creatives must first be created within Eskimi DSP and then exported in JavaScript format via an XLS file. How to...

Our DSP (Demand-Side Platform) includes a reporting system designed to track various metrics such as bids, impressions, and clicks. One important feature is the ability to calculate unique reach—the number of distinct users exposed to an ad—over time or throug...

SOP: Invoice Review and Currency Validation Process Purpose: To ensure the accuracy of invoicing by validating the client details, invoice amounts, currencies, and other key invoice attributes. Timeline: Process has to be followed up each month on 2nd day ...

Click to visit tracking is a helpful tool for optimising the visits, click to visit rate (CVR) or cost per visits (CPVst).  Visit metric measures the number of users who successfully arrive at an advertiser's website or landing page after interacting with an ...

Objective:To ensure correct auto-billing settings for self-service accounts, which will result in accurate automatic invoice generation. Sometimes campaigns are run for self-service accounts, but the billing settings under company profile remain configured for...

The Accounts with Billing Issues report identifies clients with incorrect billing settings, where the account management does not align with the billing profile. This includes both active and inactive accounts. The purpose of this report is to correct billing ...

To enable third-party tracking and custom landing pages for your campaigns, Eskimi DSP allows the insertion of click macros and custom URLs into the ad tag. We add DV360 clicks tracking macro (${CLICK_URL}) by default to all exported tags. This is how Eskimi ...

Introduction In order to run our advertising activity to its fullest, Eskimi requires user consent. Many publishers that use GAM as their ad server also rely on Google as a Consent Management Platform (CMP) provider. That means that they manage the list of ve...

A browser cache is a temporary storage mechanism used by web browsers to store files, such as images, scripts, and website data, on your device (laptop or phone). This allows the browser to load websites faster and more efficiently when you visit them again, a...