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The Eskimi DSP Dashboard is a centralized view where advertisers can monitor and analyze their campaign performance over a selected period. It provides an aggregated summary of key campaign metrics, helping users track ad spend, impressions, clicks, and conver...

Meet Stanley, a middle-aged man in Nigeria. The first thing he does every morning - he opens Punchng.com to see the latest political insights and sports news. Thousands of advertisers want to show their ads to Stanley, and programmatic ad buying gives the poss...

What is geolocation? Geolocation is the process of determining a user's or computing device's geographic location using a number of data collection techniques. Eskimi determines the geographic location based on the GPS coordinates while supporting 3 geolocati...

Campaign requirements Target Audience. Define your target audience based on interests and demographic criteria. Campaign Goal. Identify the primary goal of your campaign, such as building awareness / generating clicks, etc. Key Performance Indicator (KPI). Se...

Log in to your DSP account, go to Creative Sets, and on the new page click "Add creative set".On the next page indicate the creative sets Title and select the format. Select the type of video  (VAST + IBV, VAST, IBV).Choose file to use as creativeSelect Viewab...

This article is dedicated to users and developers who have to implement the tracking pixel to the website. Disclaimer: all example codes are used from a testing account. Firstly obtain the base pixel code. Login to your account, and access the " Trackin...

Creating an App & Site Audience allows to retarget users who have visited specific Apps&Sites and show them relevant ads when they visit other websites. How to create an Apps/Sites Visitors Audience:  Step 1: Accessing the Audience Management Feature ...

First-party data is defined as data that was collected directly about your audience. In most cases, in Eskimi, we are collecting first-party data from your own website. How is first-party data collected? First-party data is collected by adding a pixel to a...

Interscroller – this banner will be inserted in the content (text) and will appear in the internal pages, not the home screens. It scrolls together with the screen scrolling as the natural part of the text. Features and requirements: Mobile is highly recomme...

How to Pay You can pay Eskimi by: Bank transfer to our Lithuanian, Nigerian or Singaporean bank account Credit card PayPal Mobile wallet, such as M-Cash, M-Pesa, Tigo, MTN or Vodafone (availability varies by country) When to Pay By default, Eskimi DSP paymen...

What is IBV? IBV (in-banner-video) format is basically an HTML5 video banner, that takes up regular banner placements, and also the IBV format follows regular banner sizes. In Eskimi DSP we serve IBV video in 300x250 size. However, other sizes are possible a...

Brand safety refers to the measures taken to ensure that a brand's advertising will not appear alongside content that could harm the brand's reputation or be offensive to its target audience. This can include content that is violent, hateful, sexually explicit...

Chose your app which you are going to integrate with EskimiGo to Collaborate -> Partner IntegrationsFind EskimiActivate PartnerIn-App events activation (not necessary), you can activate it as an additional thing. Such activation will allow us to see how users ...

Alcohol is a restricted category. This page lists what every alcohol creative must include, what to prepare before launch, and which formats work best, so the campaign can be approved and start delivering without delays. Mandatory Elements on Every Creative ...

When you’re advertising online, one of the key factors for successful ads is the quality of your website. If you’re trying to determine your website’s relevancy, Bounce Rate is the metric to follow. The importance of Bounce Rate as a measurement is that it sho...

How often do you receive the question from the client: “Why Session volumes on 3rd party platform, Google Analytics, do not match clicks that the campaign has reached?” The question is a big head ace for advertisers. However, we wish to give clear answers and ...

On some occasions, some of the users have problems paying with a credit card through "Eskimi DSP". This small article will give you some tips on how to solve credit card payment issues.  Tip 1 Double-check if you browsing the DSP dashboard through a secure ...

Integrating tracking pixels into your digital marketing campaigns is crucial for effective measurement and optimization. If you're using Eskimi DSP for your advertising needs, this manual article will guide you through the process of implementing the Eskimi DS...

There are a few requirements that have to be met when you are creating a banner using Google Web Designer (GWD). This article will help you to understand those requirements and will allow easy deployment of your created banners.   Requirements: The targe...

1. On-boarding To create an advertiser profile on the Eskimi system, the information below is required: Country Official company (organization) name Company address Company registration code Company VAT id Company financial contact name Company finan...