Google Analytics

UA (Universal Analytics)

Google announced plans to sunset the previous generation of Google Analytics, known as Universal ...

GA4

GA4: How to identify all paid traffic coming from FB Platforms to the 'Paid Social' Channel Grouping.

Last Update: May/June 2022 At this moment, GA4 does not allow for creating Custom Channel Groupi...

GA4: Traffic Source Categories

Traffic/User Source and the Source_category as indicated in GA4. source source category 360.cn...

GA4: Bounce Rate(UA) Vs Engagement Rate

Google Analytics 4 is event and action-oriented than Universal Analytics. It doesn’t make as much...

GA4: Users

In Universal Analytics, there are two User metrics: Total Users, and New Users. In GA4, there are...

GA4: No Event Category, Action & Label

Compared to UA in GA4 there are fewer restrictions and required fields/parameters.The most notabl...

GA4: Events

The following types of events are collected automatically: Automatically collected events are ev...

GA4: Definition > Conversions

A conversion is an important interaction that you want your visitors/users to complete. Conversio...

GA4: GA4: Goals(UA) Vs Conversions

UA was referring to Conversions as Goals. For example, we could create a destination goal and tr...

GA4: Video Engagement Data

How to find Video Engagement Data in GA4 and how to report this data. 1. Enable video engagement...

GA4: Enhanced Measurement

Google Analytics 4 offers some interactions that are tracked without the need to change the websi...

GA4: Common Setup Issues

1. GA4 is not working > The GA4 tracking code is missing 2. For e-commerce websites:2.1 No e-com...

GA4: How to create UMTs

Last Update 6/2022 Add parameters to URLs to identify the campaigns that refer traffic.By campai...