Google Analytics
UA (Universal Analytics)
Google announced plans to sunset the previous generation of Google Analytics, known as Universal ...
GA4
Information and manuals about GA4 and Google Tag Manager (GTM)
GA4: How to identify all paid traffic coming from FB Platforms to the 'Paid Social' Channel Grouping.
Last Update: May/June 2022 At this moment, GA4 does not allow for creating Custom Channel Groupi...
GA4: Traffic Source Categories
Traffic/User Source and the Source_category as indicated in GA4. source source category 360.cn...
GA4: Engagement Rate & Bounce Rate
Last update 14/12/22We use the engagement rate and bounce rate metrics to measure engagement on t...
GA4: How to change user settings & language
Language and email preferences can be updated.Each user can control personal language settings an...
GA4: Users
In Universal Analytics, there are two User metrics: Total Users, and New Users. In GA4, there are...
GA4: No Event Category, Action & Label
Compared to UA in GA4 there are fewer restrictions and required fields/parameters.The most notabl...
GA4: Events
The following types of events are collected automatically: Automatically collected events are ev...
GA4: Definition > Conversions
A conversion is an important interaction that you want your visitors/users to complete. Conversio...
GA4: Goals(UA) Vs Conversions
UA was referring to Conversions as Goals. For example, we could create a destination goal and tr...
GA4: Video Engagement Data
How to find Video Engagement Data in GA4 and how to report this data. 1. Enable video engagement...
GA4: Enhanced Measurement
Google Analytics 4 offers some interactions that are tracked without the need to change the websi...
GA4: Common Setup Issues
1. GA4 is not working > The GA4 tracking code is missing 2. For e-commerce websites:2.1 No e-com...
GA4: How to create UTMs
Last Update 14/12/2022 Add parameters to URLs to identify the campaigns that refer traffic.By ca...
GA4: How to validate a URL that contains UMTs
Last update 14/12/22There'a a third party tool that can tell if the URL is valid > If all UTMs ha...
GA4: What you can see in the Home Page
Last Update 14/12/22Note: If the property isn't receiving data yet, you'll see a banner along the...
GA4: UA versus GA4 data
Comparing the Universal Analytics and Google Analytics 4 data models Hit typesUniversal Analytic...
GA4: How to confirm you receive data in the GA4 account
Last update 14/12/22Many of the reports and explorations can take 24-48 hours to process data or ...
GA4: first_visit event
Last update: 14/12/22Definition: The first_visit event is collected the first time someone visits...
GA4: Setup Check List
Last update: January 2023This checklist can used while setting up GA4, or during executing audits...
GA4: Add, edit, and delete Analytics users and user groups
Last update: 16/3/2023 GA4: Add, edit, and delete Analytics users and user groups You can add u...
How to create relevant Eskimi reports for GA
If GA access only to Eskimi data (as described here) is not possible, here's how to create a rele...