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A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. Footer sticky ads are present at ...

Introduction In the dynamic landscape of digital advertising, where capturing and retaining users' attention is paramount, the role of third-party verification platforms has become increasingly vital. Advertisers and publishers alike have sought ways to ensur...

To initiate the campaigns, it is necessary to have funds in the wallet. Top up of the wallet can be done by Adyen or PayPal (depending on the region). How to do it? You can locate the account wallet in the Budget section, located in the top right corner of you...

Our DSP (Demand-Side Platform) includes a reporting system designed to track various metrics such as bids, impressions, and clicks. One important feature is the ability to calculate unique reach—the number of distinct users exposed to an ad—over time or throug...

Rich media creatives is a banner type of creatives that includes advanced features like animations and other elements that encourage viewers to interact and engage with the content. This type of creatives can be created and uploaded manually using templates in...

What is native? Native advertising involves using paid advertisements that are in line with the look, feel, and purpose of the format in which they’re served. You’ll often find these advertisements in social network feeds, or as suggested content on a website...

List of Supplier List of Eskimi DSP Directly connected SSP/Exchange names:•    AdInMo (In-Game)•    Adverty (In-Game) •    Anzu (In-Game)•    Digital Turbine - Eskimi Exchange •    Doubleclick •    Equativ•    Eskimi standard•    Fluct•    Gadsme (In-Game) •  ...

If you've consulted the manual and available resources but are still facing unresolved issues, help is available. Before reaching out, please ensure you have: Carefully reviewed the relevant sections of this manual. Explored all available resources....

Guidance for tobacco advertising Tobacco advertising is subject to strict and varying regulations across different countries.Tobacco advertising is subject to strict and varied regulations across different countries. Most countries around the world have banne...

What is CTV? Connected TV (CTV) is a technology that supports addressable TV advertising capabilities. This includes Smart TVs, Internet connected devices like Roku or gaming consoles. With the recent mass movement to watch TV over the internet, Eskimi is an...

Interscroller – this banner will be inserted in the content (text) and will appear in the internal pages, not the home screens. It scrolls together with the screen scrolling as the natural part of the text. Features and requirements: Mobile is highly recomme...

Adjust is a mobile attribution and analytics partner that can be used for app installs and in-app events tracking for Eskimi DSP campaigns. To use Adjust tracking client needs to set up Adjust tracker URL for Eskimi DSP. This should be done in Adjust dashboar...

Chose your app which you are going to integrate with EskimiGo to Collaborate -> Partner IntegrationsFind EskimiActivate PartnerIn-App events activation (not necessary), you can activate it as an additional thing. Such activation will allow us to see how users ...

Campaign requirements Target Audience. Define your target audience based on interests and demographic criteria. Campaign Goal. Identify the primary goal of your campaign, such as building awareness / generating clicks, etc. Key Performance Indicator (KPI). Se...

1st party cookieA variable which returns the value for the first party browser cookie with the name you specify in the Cookie Name field. AccountGoogle account lets you access all Google products: Gmail, Drive, Google Ads, GTM, etc.GA4 accounts contain Pro...

SpotX is a global video ad serving platform. It provides digital media owners with software that allows them to monetize their content with video advertising across desktop, mobile and connected devices (CTV). So SpotX is 100% video exchange.  SpotX consists ...

Introduction: Eskimi offers a basic integration option with Google Data Studio (called Looker Studio from 2022 until April 2026), enabling the transfer of fundamental metrics such as impressions, spend, and clicks. However, advanced data points, including med...

At Eskimi the key element is to provide clients privacy safe solutions. This is why Eskimi can provide clients to use their hashed first party data which provides privacy that clients are looking for.  Hashed first-party data Eskimi supports only sha256 hashi...

HTML5 - a banner type of creatives, that created using JavaScript, HTML, and CSS. They can include images, animations, videos, or any combination of these elements. The creatives can support a variety of engagements: taps, shakes, clicks, etc. HTML5 (js) crea...

To use Adjust in-app events tracking client needs to create event token. This should be done in Adjust dashboard. To create an event token, follow these steps: Find your app in the dashboard and select your app options caret (^) Select All Settings > Event...