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What are Open Files?
QUICK ANSWER Open Files are the original, layered design files For static designs, send .PSD, .PSB, .AI, .EPS or .FIG For editable animation, send the original .AEP project .PNG, .JPG, .PDF, .MP4 and .MOV files are finished outputs, not Open Files W...
Why do we need Open Files?
SEPARATE ELEMENTS In an Open File, these elements remain separate: Logo Headline and other text Product images Background Buttons Colours, etc This means we can move, resize, replace or edit one element without changing everything else. WHY WE N...
What are Client Tiers?
CHOOSING CLIENT TIERS IN CREATIVE BRIEFS Client tiers help Creative Studio understand the strategic importance of the client relationship. They do not describe: How urgent the brief is How difficult the creative is How much attention the client persona...
What are creative Minimum Investments, and why do we have them?
WIP
Why are my banners pixelating?
WHY ARE MY BANNER IMAGES PIXELLATING, AND HOW DO WE FIX THIS The reason the banners are pixellated is because the file sizes and dimensions are simply just small. We usually prefer to deliver them in double the dimensions to account for this - here’s how ...
3D and High Impact Format T's & C's
HIGH IMPACT PROJECT REQUIREMENTS High Impact projects involve more planning, production and specialist work than standard banner projects. Following these requirements helps Creative Studio begin production on time and avoid unexpected delays. ...
What are Tokens, and how do they work?
⚡ QUICK ANSWER Creative Tokens give regional teams access to Creative Studio production time for promising opportunities that do not yet have an approved media budget. They allow Sales to show clients what Eskimi could create, bring proactive ideas to exis...
How Creative Studio can help brainstorm your idea
💬 LEVELS OF PROACTIVE SUPPORT Not every conversation requires a Token. SUPPORT LEVEL WHEN TO USE IT REQUIREMENTS Informal brainstorming You need quick advice about possible formats or available assets Speak to a Creative Project Manager C...
Creating with AI: Client Rules and Disclosures
Generative AI can help Creative Studio develop new images, extend backgrounds, explore visual directions and create elements that may be difficult or expensive to produce traditionally. However, not every client allows AI to be used. Some clients prohibit ...
Pitching with AI
AI BEST PRACTICES: PITCHING AI-generated creative can be extremely valuable: It can help accelerate ideation, create new visual possibilities, and unlock creative opportunities that were previously difficult or expensive to achieve. BUT! AI-generated creat...
Reverts 101
WHY WE ASK FOR ONE CONSOLIDATED ROUND OF FEEDBACK We completely understand that clients often think of additional comments after reviewing a creative. However, sending feedback over multiple days is much less efficient than sending one complete list. EG: S...
The downside of .GIF formats
✔️WHY .GIFS AREN’T A GOOD BANNER FORMAT .GIFs can often be huge files because they act as a "flipbook" of entirely separate images stacked into a single file. Unlike video formats (like .MP4) that only save the pixels that change from frame to frame, a .GIF ...
3D modelling and rendering: timelines and complexity
WHY ARE SOME 3D PROJECTS MORE COMPLEX THAN OTHERS? Not all 3D projects require the same level of effort. Simple product animations (such as rotating bottles, cans, phones, or packaging) are generally quicker to produce than people, animals, or characters. C...
Meet your Creative Studio Team
MEET YOUR TEAM One of the best things about Creative Studio is the people. Everyone brings different strengths, and we work best when we collaborate, ask questions, and support one another. Here's a quick introduction to some of the people you'll be working w...
Creative Studio Glossary
CREATIVE FILES FILE TYPES EASY DEFINITION .AEP An editable animation project created in Adobe After Effects .AI An editable design file created in Adobe Illustrator .CDR A CorelDRAW design file; Creative Studio doesn't support this fo...
Breakout Ads
*Preview here. BREAK THE FRAME: BANNERS THAT BLEND SEAMLESSLY INTO YOUR SITE WHAT ARE BREAKOUT ADS? A 300x600 3D Banner that flows across your full screen within from Publisher Websites. This new format uses dynamic animations to pull attention out...
Contextual Creative
⚡ QUICK ANSWER Dynamic Contextual Creative allows one banner to display different creative versions depending on the content of the page where the advert appears. Instead of showing the same message everywhere, the banner can adapt to relevant topics such ...
Campaign Creative Requirements 2.0
This page is the evolution of the previous Creative Requirements page. Updated 09.2026. ⚡ START HERE The creative assets needed for campaigns depend on two things: The creative format you are using Whether the client is supplying a finished adver...
🎸"Mock & Roll" AI Mockup Tool
*See interactive mockup here. HOW TO USE THE AI MOCKUP TOOL The AI Mockup Tool helps you quickly create working examples of Eskimi creative formats for pitches, proactive proposals and client conversations. Unlike a previous AI-generated image or video mo...