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This page explains what native ads are, why advertisers use them, what assets they need and how to upload a native ad in Eskimi DSP. What Is Native Advertising Native ads match the look, feel and purpose of the content around them. You will often see them in...

Introduction In the dynamic world of online advertising, there are various technologies and standards designed to enhance the delivery and measurement of video ads. One important standard in this realm is VPAID (Video Player Ad-Serving Interface Definition). ...

In addition to a regular Floating Ad we can also launch floating video button ads. Floating video ad is the same as our regular Floating Ad exception is that in addition we track video metrics, which are shown in the campaign. For the Floating video Ad we have...

How to change "Gemius" creatives click_url macro If the client sends Gemius creatives, we need to modify them, deviating from Gemius' instructions. N/B: The {CLICK_URL} Macro in Gemius creative JS tags should be automatically added/updated after uploading/sa...

Introduction Wrapping a VAST (Video Ad Serving Template) URI into a 3rd party VPAID (Video Player Ad-Serving Interface Definition) tag offers several advantages in the digital advertising ecosystem. Firstly, by utilising a VPAID tag, advertisers gain access ...

All the options that we can track in bid request for VAST Videos are in the pictures below.

Introduction In the dynamic world of online advertising, there are various technologies and standards designed to enhance the delivery and measurement of video ads. One important standard in this realm is OMID (Open Measurement Interface Definition). This man...

There are a few requirements that have to be met when you are creating a banner using Google Web Designer (GWD). This article will help you to understand those requirements and will allow easy deployment of your created banners.   Requirements: The targe...

What is creative validation? Creative validation is a process where the system cleans up the creative code or/and provides errors which should be fixed. Creative validation is crucial for a successful digital advertising campaign. Nobody wants to run broken, u...

Standard Image/ .GIF Standard image ads have the lowest CPM from all formats and that allows us to maximize impressions and reach within the given budget. Moreover, standard ads can be served to feature phones and proxy browsers. This expands the potential t...

A floating ad (also called layer ad or overlay ad) is a special type of ad that flows/slides into the main page using animation. You can set the ad position on the main page. The user can click on a Close button to make it disappear. Problems that are being s...

Introduction This feature allows us to show video ad and display ad together for the same "impression". Our special rewarded video traffic segment allows us to serve video+end card through companion ad attribute. While uploading video MP4 file, using VAST URI...

Video ad formats are the different ways video ads can be presented to users across various digital platforms.Here’s an overview of the Eskimi DSPs video ad formats:1. VAST Video: Video VAST adjusts videos based on player options and content to match the look a...

A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. Sidebar sticky ads contrary to th...

What is IBV? IBV (in-banner-video) format is basically an HTML5 video banner, that takes up regular banner placements, and also the IBV format follows regular banner sizes. In Eskimi DSP we serve IBV video in 300x250 size. However, other sizes are possible a...

Most of the times doubleclick ad creatives are without click_url placeholder, example: <SCRIPT language='JavaScript1.1' SRC="https://ad.doubleclick.net/ddm/adj/N424802.280377IRCTC/B32309828.400403988; abr=!ie;sz=300x250;ord=[timestamp];dc_lat=;dc_rdid=;ta...

What is a preview page? An ad preview page is a powerful tool that allows advertisers and ad operations teams to preview how their ads will appear before they go live. This invaluable resource offers a real-time glimpse of the ad's rendering on different devi...

VAST (Video Ad Serving Template) is a video ad served inside a publisher's own video player. Instead of shipping a fixed-size creative, you supply one video and the player renders it in whatever slot it has available. That single point drives most of the spec...

Creative must be full SSL compliant (all requests from https). The landing page also https. RM creative main index.html file has to have a campaign landing page URL (click URL): RM creative must have ClickTag macros, one of {CLICK_URL}, {CLICK_URL_ENC}, {C...

Alcohol is a restricted category. This page lists what every alcohol creative must include, what to prepare before launch, and which formats work best, so the campaign can be approved and start delivering without delays. Mandatory Elements on Every Creative ...