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To see in-app events tracking in Eskimi DSP, you need to enable in-app events tracking in Appsflyer dashboard and give events relevant names. To enable in-app events tracking for Eskimi DSP follow these steps: Login to Appsflyer dashboard Go to Integrated pa...

Introduction Viewability ads is a solution which can bring advertisers great CTR results, and provides very high viewability percentage. In this document we will show you how to enable viewability tracking for the "Floating Ads". Requirements Requirement...

A floating ad (also called layer ad or overlay ad) is a special type of ad that flows/slides into the main page using animation. You can set the ad position on the main page. The user can click on a Close button to make it disappear. Problems that are being...

What is in-game? In-game advertising refers to advertising in the computer, video, or mobile games. It is often seen as pop-up messages, cut-scenes, on-screen adverts, billboards, background displays. In-game advertising provides an effective, nonintrusive, ...

You may think that driving people to your website is the only use for online advertising – but did you know that if you have a physical shop, Eskimi Ads can be key in bringing more customers through your business’ front door?  Footfall is a marketing term use...

Retargeting reminds your website visitors of your products and services. Eskimi DSP allows different level remarketing opportunities. Campaign Level Remarketing Click-based All campaigns by default collect unique click data. It is based on who was click y...

Overview One of the main things we have encountered so far with App marketers is the lack of knowledge about different mobile tracking/attribution partners. There aren’t many useful and easy to comprehend resources about comparing them, so it is hard to figur...

Overview App measurement and attribution are definitely one of the key driving forces of successful app performance. However, naturally, all of them will have clear limitations when it comes to data measurement. This article will go through the different limi...

The table displays exchange policies regarding grey area business - alcohol, betting, tobacco and other. However, before checking exchange policies it is mandatory to first check country laws. If the country doesn't allow advertising of these products, exchang...

Exchange Name Video Display Native Ad Colony (BS) 52.60% 47.40% - AdForm (BS) 95.70% 4.30% - Admatic (BS) 13.60% 86.40% - AdMedia (BS) - 100% ...

Exchange Name Mobile Desktop Tablet Connected TV Ad Colony (BS) 91.50% - 8.50% - AdForm (BS) 58.10% 37.90% 3.80% 0.20% Admatic (BS) 64% 34.90% 1.10% ...

Exchange Name Unique Advertising Solutions Unique Exchange Solution Ad Colony (BS) Offers Instant-Play™ and Aurora™ HD video technologies. Reaches more than 2 billion unique devices and has a market-leading SDK footprint in...

Leads-in-banner is a solution where leads form is embedded into the display ad which can be served both on the web and apps. Users can fill the leads form directly through the banner while their answers are collected into Eskimi database. Requirements The ...

What is rewarded video? A rewarded video is an option to watch a video in order to receive a reward from the publisher (i.e. wifi access, additional lives in a game, etc.). The majority of the time rewarded videos appear as interstitial in apps. The user stil...

With the rapid growth of 'digital media time' spent on mobile, it is now extremely important to make sure that the ads reach the right people at the right time. The majority of ad budgets are now spent on carefully targeted rather than wide-reaching campaigns ...

What is Loopme? Loopme is one of our exchanges that was integrated. It is an app exchange which provides both display and video traffic. LoopMe was founded in 2012 with the mission to create better consumer experiences through innovation, powered by data, in...

Admix is in-gaming advertising exchange. They place display ads in game environment. Making them non-intrusive.  Top Apps Karate King Fighting Games: Super Kung Fu Fight MR RACER : Car Racing Game 2020 Rodeo Stampede: Sky Zo...

List of Eskimi Macros'es: Macro Description Example {eucid} End user click ID eyJkZXZpY2VUeXBlSWQiOjIsInNlZ21lbnRJZCI {dmp_id} DMP user ID 613f8f74-75dd-4abc-a2ea-808c6234c58c {device_id} Device/user identifier from exchange (i.e. ...

You will find Telco Dashboard on your left side menu: Then you will be asked to choose the country and month that you want to filter. Please pay attention that data is available only for the previous, not the current month: Once the data is loaded, there...

In addition to a regular Floating Ad we can also launch floating video button ads. Floating video ad is the same as our regular Floating Ad exception is that in addition we track video metrics, which are shown in the campaign. For the Floating video Ad we have...