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Introduction In this article it is described regarding auto-report set up from IAS (Integral Ad Sience) vereficator. Both reports are needed in case to be able to proceed with needed optimisation of campaign. Which is crucial for reaching good campaign KPIs a...

UID 2.0 Integration: A User Manual for Programmatic DSP UID 2.0, also known as the Universal ID 2.0, is a collaborative initiative within the advertising industry designed to address the challenges of a cookie-less web, especially with the increased privacy r...

Introduction:Traffic Junky is an ad network that specializes in adult content. It's integrated to Eskimi through OpenRTB.Can:- Run simple banner ads, video ads (limitation: for video ads adchoice logo needs to be removed)- Report on results- Optimise campaigns...

Brand safety refers to the measures taken to ensure that a brand's advertising will not appear alongside content that could harm its reputation or be offensive to its target audience. This can include content that is violent, hateful, sexually explicit, or pro...

Contextual targeting matches a brand's ad to the content that the user is consuming, ensuring brand safety and suitability. This is accomplished by utilizing page's categories or keywords and matching them to the content on the page and/or URL. Contextual Targ...

The top of the funnel checks if an ad appeared on the screen, even if only a small part of it was visible for a brief moment. Viewability standards determine if an ad meets the minimum requirements to be considered viewable, but these standards can be arbitrar...

In the realm of digital advertising, capturing the audience's attention is a paramount goal. One method that has gained immense popularity for its ability to captivate viewers is the use of 3D dancing and parallax banners. These innovative banners employ a lay...

Introduction: Eskimi offers a basic integration option with Google Data Studio (called Looker Studio from 2022 until April 2026), enabling the transfer of fundamental metrics such as impressions, spend, and clicks. However, advanced data points, including med...

The Filtered Impressions widget is a helpful tool that shows the percentage of impressions that were filtered out from your campaigns. This can happen due to multiple reasons, such as specific targeting settings, creatives, budget & pacing limitations, and mor...

How to change "Gemius" creatives click_url macro If the client sends Gemius creatives, we need to modify them, deviating from Gemius' instructions. N/B: The {CLICK_URL} Macro in Gemius creative JS tags should be automatically added/updated after uploading/sa...

This page explains how to add an Audio VAST remote URI creative: an audio ad hosted by a third party and delivered through its VAST tag. One thing to remember: an audio creative supports only an audio track, video creatives can’t be used, and the creative shou...

This page explains how to upload an audio file to Eskimi DSP as an Audio VAST creative. One thing to remember: an audio creative supports only an audio track, and video can’t be used. Audio File Requirements The audio file itself usually has the following requ...

Introduction This feature allows us to show video ad and display ad together for the same "impression". Our special rewarded video traffic segment allows us to serve video+end card through companion ad attribute. While uploading video MP4 file, using VAST URI...

How VAST works: We create VAST tag with one of the viewability measurement option (VPAID or OMID) and we share with a 3rd-party verification vendor (e.g. IAS or DoubleVerify), which then wraps it into VAST tag with either VPAID or OMID or both measurement opti...

How to check if the tracker is a pixel: Easiest way to check if the tracker you’re using is a 1x1 pixel or not is just to open it in a browser, for example: https://pixel.adsafeprotected.com/jload?anId=931059&advId=Eskimi&campId={campaign_id_enc}&pubId= {si...

This page lists tools for preparing audio creatives and explains the metrics in the audio campaign report. One thing to remember: an audio creative supports only an audio track, and video creatives can’t be used. Preparing Audio Creatives There are plenty of o...

Budgets are specified at the campaign level under the Launch Date & Budget section. When setting the budget, users can choose if they want to set a total or a daily budget for their campaign, define the daily pacing method, and understand how the budget will b...

How to check for Audience Tracking and/or Conversion pixels on the page Before proceeding, it's crucial to understand the client's setup regarding Eskimi pixel implementation: Location of Main Audience Tracking Pixel: Determine whether the main Audience Tra...

Overview Integral Ad Science (IAS) is an American technology company that provides solutions for the verification of digital advertising. This article provides an overview on workflow and the roles of both agencies and the Eskimi platform in the provision and...

To initiate the campaigns, it is necessary to have funds in the wallet. Top up of the wallet can be done by Adyen or PayPal (depending on the region). How to do it? You can locate the account wallet in the Budget section, located in the top right corner of you...