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Introduction Eskimi DSP's language targeting feature enables precise audience reach based on preferred languages. Advertisers can tailor their ads to specific linguistic groups, enhancing relevancy and engagement. With language targeting on Eskimi DSP, campai...

You can find extension in the attached files to that article (top left corner) CHECK THIS VIDEO WHICH DESCRIBES THE WHOLE PROCESS OF EXTENSIONS IMPLEMENTATION AND USAGE Instructions: Go to this URL: chrome://extensions/ and turn on Developer Mode (top rig...

Eskimi DSP offers a Rich Media Builder that allows advertisers to create engaging, interactive rich media ads using pre-designed templates. This tool simplifies the process by providing ready-made formats, allowing users to quickly build and customize high-imp...

Introduction Eskimi DSP offers advertisers a range of powerful tools to effectively reach their target audience. One such crucial capability is location targeting. This article serves as a comprehensive guide, outlining how location targeting functions within...

Acronyms can definitely simplify communication, but it can be challenging to remember what each one stands for. However, we've got you covered! Here are some common acronym examples along with their meanings, so you can stay in the loop too. General acronyms ...

Introduction In the ever-evolving world of digital advertising, advertisers are constantly seeking innovative ways to reach their target audience with precision and effectiveness. One such powerful tool in their arsenal is interest audience targeting. By leve...

Integrating tracking pixels into your digital marketing campaigns is crucial for effective measurement and optimization of your campaigns. If you're using Eskimi DSP for your advertising needs, this manual article will guide you through the introduction and im...

You can choose between placement packages and app/site packages.How it works Tools -> packages -> select package type -> placement Upload a list of placement IDs you want to have in the package Placement ID is a numeric value. all other values will be filt...

What is a preview page? An ad preview page is a powerful tool that allows advertisers and ad operations teams to preview how their ads will appear before they go live. This invaluable resource offers a real-time glimpse of the ad's rendering on different devi...

Introduction In this article it is described regarding auto-report set up from IAS (Integral Ad Sience) vereficator. Both reports are needed in case to be able to proceed with needed optimisation of campaign. Which is crucial for reaching good campaign KPIs a...

UID 2.0 Integration: A User Manual for Programmatic DSP UID 2.0, also known as the Universal ID 2.0, is a collaborative initiative within the advertising industry designed to address the challenges of a cookie-less web, especially with the increased privacy r...

Introduction:Traffic Junky is an ad network that specializes in adult content. It's integrated to Eskimi through OpenRTB.Can & cannotCan:* Run simple banner ads, video ads (limitation: for video ads adchoice logo needs to be removed)* Report on results* Optimi...

Brand safety refers to the measures taken to ensure that a brand's advertising will not appear alongside content that could harm its reputation or be offensive to its target audience. This can include content that is violent, hateful, sexually explicit, or pro...

Contextual targeting matches a brand's ad to the content that the user is consuming, ensuring brand safety and suitability. This is accomplished by utilizing page's categories or keywords and matching them to the content on the page and/or URL. Contextual T...

The top of the funnel checks if an ad appeared on the screen, even if only a small part of it was visible for a brief moment. Viewability standards determine if an ad meets the minimum requirements to be considered viewable, but these standards can be arbitrar...

In the realm of digital advertising, capturing the audience's attention is a paramount goal. One method that has gained immense popularity for its ability to captivate viewers is the use of 3D dancing and parallax banners. These innovative banners employ a lay...

Introduction: Eskimi offers a basic integration option with Google Looker Studio, enabling the transfer of fundamental metrics such as impressions, spend, and clicks. However, advanced data points, including media spend or top-performing creatives, are not cu...

The Filtered Impressions widget is a helpful tool that shows the percentage of impressions that were filtered out from your campaigns. This can happen due to multiple reasons, such as specific targeting settings, creatives, budget & pacing limitations, and mor...

How to change "Gemius" creatives click_url macro If the client sends Gemius creatives, we need to modify them, deviating from Gemius' instructions. Original Gemius creative example: <script language="javascript1.2" type="text/javascript"> //<![CDATA[ docu...

One thing to remember - Audio creative supports only audio track and video creatives can't be used. Creative should not contain VPAID or OMID clients.  To create Audio VAST remote URI creative, please follow these steps:   Step 1: Log in to your DSP account...