Adjust in-app events tracking setup

To use Adjust in-app events tracking client needs to create event token. This should be done in Adjust dashboard. To create an event token, follow these steps:

1. Find your app in the dashboard and select your app options caret (^)
2. Select All Settings > Events
3. Find the CREATE NEW EVENT label at the bottom of the module and enter your event name
4. Select CREATE

To create Adjust click-based tracking URL that would track app installs and in-app events, Adjust click-based tracking URL and in-app event token are needed. Once you have Adjust click-based tracking URL and in-app even token, you can generate URL that will be used in your campaign through this link. Below you will find guidelines which fields and how should be filled when generating URL:

1. Enter your links - Enter Adjust click-based URL, for example: https://app.adjust.com/abc123
2. Your callbacks:
   • Install - Enter Eskimi DSP callback URL: https://dsp.eskimi.com/pixel?eucid={eucid}
   • Event - Enter in-app event that you will be tracking token, for example token1 and Eskimi DSP callback URL: https://dsp.eskimi.com/pixel?eucid={eucid} , in addition, give your event a name by adding &type=Event_name to Eskimi DSP callback URL. For example, if your token for Registration event is token1, as a callback URL you should enter https://dsp.eskimi.com/pixel?eucid={eucid}&type=Registration  
3. Your placeholders - Please verify - {eucid}
4. Generated URLs - Copy URL 

Since special characters will be encoded, your final click URL will look as in example below:

https://app.adjust.com/abc123?
install_callback=https%3A%2F%2Fdsp.eskimi.com%2Fpixel%3Feucid%3D{eucid}&event_callback_token1=https%3A%2F%2Fdsp.eskimi.com%2Fpixel%3Feucid%3
D{eucid}%26type%3DRegistration

This will be your final click URL that should be used in your DSP campaign as landing page option.

Note: For White Label clients, domain in callback URL can be replaced with White Label domain.