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Adjust in-app events tracking setup

To use Adjust in-app events tracking client needs to create event token. This should be done in Adjust dashboard. To create an event token, follow these steps:

  1. Find your app in the dashboard and select your app options caret (^)
  2. Select All Settings > Events
  3. Find the CREATE NEW EVENT label at the bottom of the module and enter your event name
  4. Select CREATE

To create Adjust click-based tracking URL that would track app installs and in-app events, Adjust click-based tracking URL and in-app event token are needed. Once you have Adjust click-based tracking URL and in-app even token, you can generate URL that will be used in your campaign through this link. Below you will find guidelines which fields and how should be filled when generating URL:

Since special characters will be encoded, your final click URL will look as in example below:{eucid}&

This will be your final click URL that should be used in your DSP campaign as landing page option.

Note: For White Label clients, domain in callback URL can be replaced with White Label domain.

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