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Interscroller banner
Interscroller – this banner will be inserted in the content (text) and will appear in the internal pages, not the home screens. It scrolls together with the screen scrolling as the natural part of the text. Features and requirements: Mobile is highly recomme...
Introduction to Successful Performance Campaigns
It is hard to deny that performance campaigns are difficult to carry out, but they are the endpoint of all digital advertising. In the end, every client - no matter what his/her area of business is – will want to get conversions. Since the conversion flow is m...
AppsFlyer integration step-by-step
1. Chose your app which you are going to integrate with Eskimi 2. Go to Configuration -> Integrated Partners 3. Find Eskimi 4. Activate Partner 5. In-App events activation (not necessary), you can activate it as an additional thing. Such activation...
Bounce Rate Optimization Via Eskimi DSP
When you’re advertising online, one of the key factors for successful ads is the quality of your website. If you’re trying to determine your website’s relevancy - Bounce Rate is the metric to follow. The importance of Bounce Rate as a measurement is that it sh...
Expectation vs. Reality: Clicks = Sessions?
How often do you receive the question from the client: “Why Session volumes on 3rd party platform, Google Analytics, do not match clicks that the campaign has reached?” The question is a big head ace for advertisers. However, we wish to give clear answers and ...
Eskimi Pixel Implementation via GTM
Integrating tracking pixels into your digital marketing campaigns is crucial for effective measurement and optimization. If you're using Eskimi DSP for your advertising needs, this manual article will guide you through the process of implementing the Eskimi DS...
Google Web Designer (GWD) banner creation
There are a few requirements that have to be met when you are creating a banner using Google Web Designer (GWD). This article will help you to understand those requirements and will allow easy deployment of your created banners. Requirements: 1. The target...
Sizmek Tags
Sometimes it may happen that you will receive JS banner tags for Sizmek. But the tags may not be compatible with our DSP platform, without any additional changes. Lets take an example of a bad tag: <script src="https://bs.serving-sys.com/Serving/adServer....
Packages - Introduction and Creation
Introduction Packages is a feature that is a part of the Eskimi DSP platform. This allows you to select numerous websites and mobile apps where your campaign ads could be displayed. This basically creates a list, which can be reused for future campaigns. Wat...
Eskimi Conversion Pixel Implementation on Action Button
On some occasions, you will need to implement a conversion registration when the user clicks a button. This can be done in a few easy steps. Step 1 Initialize the base pixel. Paste your base pixel code between your websites success page <body> </body> tags....
1st Party Data Audience
What is 1rd Party Data Audience? First-party data is the information you collect directly from your audience or customers. It includes: Data from behaviors, actions or interests demonstrated across your website(s) or app(s) Data you have in your CRM Subsc...
Report overview and how to download it?
The report is a technical document, that details the diverse data collected during the campaign run. You can generate reports for a single campaign, as well as reports for all the campaigns under a particular account. To get more insights and analyse the perfo...
Uploading Creatives
There are 3 types of ads that you can launch on your own using Eskimi DSP self-service: Standard banner ads Native ads Video ads BANNER ADS: You can find the requirements for banner ads here: What are the most popular ad banner formats? Step 1: Log in to...