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Uploading Creatives

To set up a campaign the very first thing need to be created / uploaded are the Creatives. Some creatives can be uploaded by the Clients themselves for Self-Served accounts and some creative types needs Ad Ops help to upload / create.

There are 3 types of creative formats / Ads that can be created by the Clients themselves while using their Self-Served accounts:

  • Standard Banner Ads
  • Native Ads
  • Video Ads
Banner Ads

You can find the requirements for banner ads here: What are the most popular ad banner formats?

Banner samples can be found HERE as well.

Steps to follow:

Log in to your DSP account > Go to "Creative Sets" > on the new page click "Add creative set".

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Under "Creative set title" set the name > Select "Creative Format" and "Banner Format" > Click "Save creative set".

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Uploading Banner Creatives:

  • File Banners - These are simple static images that can be uploaded from your computer. The specifications and requirements are shared above at the beginning of this article.
  • Javascript Tag - These are HTML format banners. Note that these ad servers must support https, comply with ad exchange policies, and technical requirements. Example:

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  • Rich Media - This are animated creatives. Find more about Rich Media creatives and how to create them "Here" in the article.

After selecting and uploading the desired creative format / creatives, click "Save" and and the Creative set will be created which can be selected later while setting up the campaign.

Video Ads:

You can find the requirements for Video Ads here: Video ad formats

Steps to follow:

Log in to your DSP account > Go to "Creative Sets" > on the new page click "Add creative set".

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Under "Creative set title" set the name > Select "Creative Format" and "Video format" from the 04 provided options > Click "Save creative set".

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If you select "Video Vast" or "IBV" or "Video Vast + IBV", the interface will take you to the next video file upload page.
Now give it a name under "Title" > Click "Choose files" and upload the video files from your computer > and click "Save". The creative set will be saved.

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Companion Banners can be upload as well, but the step is not necessary / not mandatory and can be skipped. Companion banners must contain at least one of the following sizes: 300x250 or 300x60.
Write Call to action text. This text should be short and engaging, eg. Buy now. It will describe a call to action button for the destination URL. Can be skipped if not needed as well.

If you select the "Video Remote VAST URI" option, it will take you to the next interface where you can upload your video creative tag.

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Click "Save". The creative set will be saved.

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