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Uploading Creatives

To set up a campaign the very first thing need to be created / uploaded are the Creatives. Some creatives can be uploaded by the Clients themselves for Self-Served accounts and some creative types needs Ad Ops help to upload / create.

➜ There are 3 types of creative formats / Ads that can be created by the Clients themselves while using their Self-Served accounts:

  • Standard Banner Ads
  • Native Ads
  • Video Ads
➣ Banner Ads:

You can find the requirements for banner ads here: What are the most popular ad banner formats?

Banner samples can be found HERE as well.

Steps to follow:

➜ Log in to your DSP account > Go to "Creative Sets" > on the new page click "Add creative set".

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➜ Under "Creative set title" set the name > Select "Creative Format" and "Banner Format" > Click "Save creative set".

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➜ Uploading Banner Creatives:

  • File Banners - These are simple static images that can be uploaded from your computer. The specifications and requirements are shared above at the beginning of this article.
  • Javascript Tag - These are HTML format banners. Note that these ad servers must support https, comply with ad exchange policies, and technical requirements. Example:

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  • Rich Media - This are animated creatives. Find more about Rich Media creatives and how to create them "Here" in the article.

After selecting and uploading the desired creative format / creatives, click "Save" and and the Creative set will be created which can be selected later while setting up the campaign.

➣ Video Ads:

You can find the requirements for Video Ads here: Video ad formats

Steps to follow:

➜ Log in to your DSP account > Go to "Creative Sets" > on the new page click "Add creative set".

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➜ Under "Creative set title" set the name > Select "Creative Format" and "Video format" from the 04 provided options > Click "Save creative set".

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➜ If you select "Video Vast" or "IBV" or "Video Vast + IBV", the interface will take you to the next video file upload page.
➜ Now give it a name under "Title" > Click "Choose files" and upload the video files from your computer > and click "Save". The creative set will be saved.

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➜ Companion Banners can be upload as well, but the step is not necessary / not mandatory and can be skipped. Companion banners must contain at least one of the following sizes: 300x250 or 300x60.
➜ Write Call to action text. This text should be short and engaging, eg. Buy now. It will describe a call to action button for the destination URL. Can be skipped if not needed as well.

➜ If you select the "Video Remote VAST URI" option, it will take you to the next interface where you can upload your video creative tag.

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➜ Click "Save". The creative set will be saved.

 

 

 

 

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