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How to change "Gemius" creatives click_url macro If the client sends Gemius creatives, we need to modify them, deviating from Gemius' instructions. N/B: The {CLICK_URL} Macro in Gemius creative JS tags should be automatically added/updated after uploading/sa...

Sometimes it may happen that you will receive JS banner tags for Sizmek. But the tags may not be compatible with our DSP platform, without any additional changes.  Lets take an example of a bad tag:   <script src="https://bs.serving-sys.com/Serving/adServer.bs...

User management is a critical component of maintaining secure, organized, and efficient campaign operations. With multiple team members potentially accessing the platform for campaign setup, optimization, and reporting, clearly defined user roles and managemen...

Introduction Wrapping a VAST (Video Ad Serving Template) URI into a 3rd party VPAID (Video Player Ad-Serving Interface Definition) tag offers several advantages in the digital advertising ecosystem. Firstly, by utilising a VPAID tag, advertisers gain access ...

You can use Eskimi DSP Ad Server to host and serve banners for campaigns you run in third-party DSPs and Ad Servers. To track clicks correctly, you need to modify the banner tags before adding them to the third-party system. Eskimi DSP click macro:  {CLICK_...

What is Loopme? Loopme is one of our exchanges that was integrated. It is an app exchange which provides both display and video traffic. LoopMe was founded in 2012 with the mission to create better consumer experiences through innovation, powered by data, in...

On some occasions, some of the users have problems paying with a credit card through "Eskimi DSP". This small article will give you some tips on how to solve credit card payment issues.  Tip 1 Double-check if you browsing the DSP dashboard through a secure ...

Update, October 2026: Chrome did not remove third-party cookies. In April 2025 Google decided to keep them on by default, managed through Chrome's existing settings, and in October 2025 it began retiring most Privacy Sandbox APIs, including Topics and Protecte...

Overview One of the main things we have encountered so far with App marketers is the lack of knowledge about different mobile tracking/attribution partners. There aren’t many useful and easy to comprehend resources about comparing them, so it is hard to figur...

The Eskimi DSP Dashboard is a centralized view where advertisers can monitor and analyze their campaign performance over a selected period. It provides an aggregated summary of key campaign metrics, helping users track ad spend, impressions, clicks, and conver...

What is blended in-game? In-game advertising refers to advertising in the computer, video, or mobile games. It is often seen as pop-up messages, cut-scenes, on-screen adverts, billboards, background displays. In-game advertising provides an effective, nonintru...

Note: Universal Analytics stopped processing data in July 2023 and GA4 has no views, so this guide no longer applies. For GA4, see How to Create Relevant Eskimi Reports for GA. This article presents a step-by-step guide on how to create filter in Google Analyt...

All the options that we can track in bid request for VAST Videos are in the pictures below.

The following article presents the approach how adform tags should be implemented in Eskimi DSP. Usually the tags which you will receive from client will be placed in excel file and looks similar to example below <script language="javascript" src="https://...

Guidance for crypto advertising Cryptocurrency advertising is subject to strict and varying regulations across different countries. What is allowed in one region may be completely prohibited in another. As the regulatory landscape evolves, even minor violatio...

Introduction In the dynamic world of online advertising, there are various technologies and standards designed to enhance the delivery and measurement of video ads. One important standard in this realm is OMID (Open Measurement Interface Definition). This man...

How often do you receive the question from the client: “Why Session volumes on 3rd party platform, Google Analytics, do not match clicks that the campaign has reached?” The question is a big head ace for advertisers. However, we wish to give clear answers and ...

Click to engaged session tracking is a helpful tool for optimising the sessions, session rate (SR) or cost per session (CPS).  ENGAGED SESSION definition - an engaged session is a visit to the landing page, tracked by the Eskimi DSP pixel, that meets both cond...

Targeting options Behavioral targeting options are classified according to factors such as demographics, purchasing power (SEC), and interests. Users are segmented based on their interactions with websites, apps, or other digital platforms. Find more info...

To help you build the most effective ad campaigns, our platform uses AI to automatically analyze every creative you upload.The AI examines your ad's images, text, colors, and structure to identify a list of key characteristics we call Creative Attributes. The...