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Screen Takeover is an HTML ad solution that expands and takes up the full screen of user mobile. The screen takeover happens only with user initiation. User has to click the ad to initiate expansion.  Example: Live video execution: https://bit.ly/3uyq6No...

SpotX is a global video ad serving platform. It provides digital media owners with software that allows them to monetize their content with video advertising across desktop, mobile and connected devices (CTV). So SpotX is 100% video exchange.  SpotX consists ...

Pressure from regulators and consumers has led many within the tech industry to declare third-party cookies will soon come to an end. In this section we will discuss the changes that major players are doing and how it will impact digital advertising market.  ...

On 2021 Apple released iOS 14.5, its big new software update for iPhones. It adds a lot of new features, but the one that’s been grabbing headlines is its new privacy change, which gives users more transparency and control over apps that want to track them for...

What are third-party cookies? Websites use cookies to remember a user’s action so they aren’t asked to perform a task again and again. As a result, they help provide a better, more personalized user experience. Third-party cookies are cookies that are stored...

At Eskimi the key element is to provide clients privacy safe solutions. This is why Eskimi can provide clients to use their hashed first party data which provides privacy that clients are looking for.  Hashed first-party data Eskimi supports only sha256 ha...

Basic Information Telco taxonomy is based on Eskimi DMP (Data Management Platform). Eskimi DMP takes information which is received from bid request when doing digital advertising. Core information consists of users who are browsing online.  If the country is...

Telco taxonomy provides information about the amount of data Eskimi DMP has under different segments. It indicates the amount that can be exported based on client needs.  Market Challenges Telco taxonomy is a great product for clients that are looking for ...

What is DMP? A data management platform (DMP) is a unifying platform to collect, organize and activate first & third party data from any source, including online, offline, mobile, and beyond. It is the backbone of data-driven marketing and allows businesses t...

Until now we should already know what is DMP, how it works, where it is used and etc. However, it is not clear what data points are being collected. This table includes all the data points that are being collected into the DMP user profile.  DMP profile is st...

List of Supplier List of Eskimi DSP Directly connected SSP/Exchange names:•    AdInMo (In-Game)•    Adverty (In-Game) •    Anzu (In-Game)•    Digital Turbine - Eskimi Exchange •    Doubleclick •    Equativ•    Eskimi standard•    Fluct•    Gadsme (In-Game) • ...

What is TikTok? TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic.TikTok is now available under our Single View solution.  There are 500Mln active users worldwide using TikTok. While there were 850...

Click code is an advanced tracking method.  This is a server-side tracking method that does not require any client cookie information. It works by passing back a eucid (encrypted user cookie id) value which is added to your landing page URL whenever the user...

Static Banner File type: .png, .jpg/.gif  Dimensions: might differ upon the specific countryMobile -  320x480, 300x250, 300x600, 250x250, 200x200, 300x100, 468x60, 320x50, 300x50 Desktop - 300x250, 728x90, 250x250, 300x600, 160x600, 120x600, 33...

DMP Eskimi DMP Eskimi Data Management Platform is an in-house DMP which doesn't use any third party technologies. Eskimi DMP is used by only Eskimi DSP to foster personalized advertising for Eskimi advertisers. Eskimi works with industry leading partners, su...

Brand safety update:Exclude ’Strict’ and ‘suspicious’ was merged into 'Exclude'. You only have ‘exclude’ or ‘include’ in Brand safety now.Here’s how include/exclude works now. Will add to manual a bit later - please ask questions if any and will adjust accordi...

Using API one can get analytics of Eskimi platform as well as do other operations like creating campaigns etc. In this article the steps of using API is described.  Create API client from Eskimi profile: In the dashboard UI page, in the top right c...

All the options that we can track in bid request for VAST Videos are in the pictures below.

Adjust support team recommended to include macros with both click and impression tracker for accurate data collection and minimizing data discrepancy between Adjust and Eskimi Dashboard. Here are our macros they suggested to add:GPS - {gps_latitude} {gps_long...

We can optimise the campaign using app/sites. How to do it ?  At first navigate to Tools -> Optimisation -> change the filter called "Optimise by" to "Optimise by app/site name". After coming to this page user will find the site/apps where the campaign is bi...