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Overview Every campaign created in a self-service account is reviewed by our team before it can start delivering. The review protects advertisers, publishers and users by making sure creatives are safe, transparent and comply with our creative guidelines. On...

Guidance for alcohol advertising Many countries around the world have recognized the need to restrict alcohol advertising as a crucial public health measure. Similar to tobacco control efforts, these restrictions aim to mitigate the negative effects of alcoho...

What is creative validation? Creative validation is a process where the system cleans up the creative code or/and provides errors which should be fixed. Creative validation is crucial for a successful digital advertising campaign. Nobody wants to run broken, u...

Standard Image/ .GIF Standard image ads have the lowest CPM from all formats and that allows us to maximize impressions and reach within the given budget. Moreover, standard ads can be served to feature phones and proxy browsers. This expands the potential t...

Adjust support team recommended to include macros with both click and impression tracker for accurate data collection and minimizing data discrepancy between Adjust and Eskimi Dashboard. Here are our macros they suggested to add:GPS - {gps_latitude} {gps_long...

What are third-party cookies? Websites use cookies to remember a user’s action so they aren’t asked to perform a task again and again. As a result, they help provide a better, more personalized user experience. Third-party cookies are cookies that are stored...

A floating ad (also called layer ad or overlay ad) is a special type of ad that flows/slides into the main page using animation. You can set the ad position on the main page. The user can click on a Close button to make it disappear. Problems that are being s...

Ad Exchange is a digital marketplace where publishers and advertisers come together to trade digital ad inventory. The Ad Exchange is an auction mediation mechanism that does not serve either the buyer or the seller side; it is an autonomous platform that faci...

Conversion tracking shows what happens after a user clicks your Eskimi ad: whether they bought something, signed up, filled in a form or installed your app. By tracking conversions you can see which campaigns, creatives, sites and apps bring results, and optim...

Retargeting reminds your website visitors of your products and services. Eskimi DSP allows different levels of remarketing opportunities. Campaign Level Remarketing Click-based All campaigns by default collect unique click data. It is based on who clicked...

GPDR requires companies to have applicable legal basis for:1. Any kind of user data used2. All ways of how is that data used In online advertising, companies normally use non-personally identifiable data (such as cookies, device IDs) to target users and measu...

Campaign restrictions policy in certain countries Operating in sanctioned countries isn't just risky, it's illegal. EU sanctions regulations are complex and constantly evolving, with severe penalties for violations that can include hefty fines and criminal ch...

Introduction This feature allows us to show video ad and display ad together for the same "impression". Our special rewarded video traffic segment allows us to serve video+end card through companion ad attribute. While uploading video MP4 file, using VAST URI...

What is White-label (WL)? The "White-Label (WL)" solution enables agencies, ad networks, and businesses to offer "Eskimi DSP" under their own brand. This allows you to provide a fully customized programmatic advertising platform to your clients while preservi...

Video ad formats are the different ways video ads can be presented to users across various digital platforms.Here’s an overview of the Eskimi DSPs video ad formats:1. VAST Video: Video VAST adjusts videos based on player options and content to match the look a...

A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. Sidebar sticky ads contrary to th...

What is IBV? IBV (in-banner-video) format is basically an HTML5 video banner, that takes up regular banner placements, and also the IBV format follows regular banner sizes. In Eskimi DSP we serve IBV video in 300x250 size. However, other sizes are possible a...

Most of the times doubleclick ad creatives are without click_url placeholder, example: <SCRIPT language='JavaScript1.1' SRC="https://ad.doubleclick.net/ddm/adj/N424802.280377IRCTC/B32309828.400403988; abr=!ie;sz=300x250;ord=[timestamp];dc_lat=;dc_rdid=;ta...

A browser cache is a temporary storage mechanism used by web browsers to store files, such as images, scripts, and website data, on your device (laptop or phone). This allows the browser to load websites faster and more efficiently when you visit them again, a...

What is a preview page? An ad preview page is a powerful tool that allows advertisers and ad operations teams to preview how their ads will appear before they go live. This invaluable resource offers a real-time glimpse of the ad's rendering on different devi...