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What is rewarded video? A rewarded video is an option to watch a video in order to receive a reward from the publisher (i.e. wifi access, additional lives in a game, etc.). The majority of the time rewarded videos appear as interstitial in apps. The user stil...

With the rapid growth of 'digital media time' spent on mobile, it is now extremely important to make sure that the ads reach the right people at the right time. The majority of ad budgets are now spent on carefully targeted rather than wide-reaching campaigns ...

What is Loopme? Loopme is one of our exchanges that was integrated. It is an app exchange which provides both display and video traffic. LoopMe was founded in 2012 with the mission to create better consumer experiences through innovation, powered by data, in...

Admix is in-gaming advertising exchange. They place display ads in game environment. Making them non-intrusive.  Top Apps Karate King Fighting Games: Super Kung Fu Fight MR RACER : Car Racing Game 2020 Rodeo Stampede: Sky Zo...

List of Eskimi Macros'es: Macro Description Example {eucid} End user click ID eyJkZXZpY2VUeXBlSWQiOjIsInNlZ21lbnRJZCI {dmp_id} DMP user ID 613f8f74-75dd-4abc-a2ea-808c6234c58c {device_id} Device/user identifier from exchange (i.e. ...

Screen Takeover is an HTML ad solution that expands and takes up the full screen of user mobile. The screen takeover happens only with user initiation. User has to click the ad to initiate expansion.  Example: Live video execution: https://bit.ly/3uyq6No...

SpotX is a global video ad serving platform. It provides digital media owners with software that allows them to monetize their content with video advertising across desktop, mobile and connected devices (CTV). So SpotX is 100% video exchange.  SpotX consists ...

Pressure from regulators and consumers has led many within the tech industry to declare third-party cookies will soon come to an end. In this section we will discuss the changes that major players are doing and how it will impact digital advertising market.  ...

On 2021 Apple released iOS 14.5, its big new software update for iPhones. It adds a lot of new features, but the one that’s been grabbing headlines is its new privacy change, which gives users more transparency and control over apps that want to track them for...

What are third-party cookies? Websites use cookies to remember a user’s action so they aren’t asked to perform a task again and again. As a result, they help provide a better, more personalized user experience. Third-party cookies are cookies that are stored...

At Eskimi the key element is to provide clients privacy safe solutions. This is why Eskimi can provide clients to use their hashed first party data which provides privacy that clients are looking for.  Hashed first-party data Eskimi supports only sha256 ha...

Basic Information Telco taxonomy is based on Eskimi DMP (Data Management Platform). Eskimi DMP takes information which is received from bid request when doing digital advertising. Core information consists of users who are browsing online.  If the country is...

Telco taxonomy provides information about the amount of data Eskimi DMP has under different segments. It indicates the amount that can be exported based on client needs.  Market Challenges Telco taxonomy is a great product for clients that are looking for ...

What is DMP? A data management platform (DMP) is a unifying platform to collect, organize and activate first & third party data from any source, including online, offline, mobile, and beyond. It is the backbone of data-driven marketing and allows businesses t...

Until now we should already know what is DMP, how it works, where it is used and etc. However, it is not clear what data points are being collected. This table includes all the data points that are being collected into the DMP user profile.  DMP profile is st...

List of Supplier List of Eskimi DSP Exchange/SSP name Smaato Doubleclick Magnite Eskimi Facebook Ads Google AdWords OpenX InMobi _AdPartner Viber SpotX LoopMe Anzu TikTok Ads Pub...

What is TikTok? TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic.TikTok is now available under our Single View solution.  There are 500Mln active users worldwide using TikTok. While there were 850...

DMP Eskimi DMP Eskimi Data Management Platform is an in-house DMP which doesn't use any third party technologies. Eskimi DMP is used by only Eskimi DSP to foster personalized advertising for Eskimi advertisers. Eskimi works with industry leading partners, su...

Telcodash is an analytical tool that is based on impressions and DMP profiles. There are two kinds of DMP profiles. One part is based on cookies that are received from sites. While another part is based on device IDs that are received from apps.  The part of ...