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Click code is an advanced tracking method.  This is a server-side tracking method that does not require any client cookie information. It works by passing back a eucid (encrypted user cookie id) value which is added to your landing page URL whenever the user...

Static Banner File type: .png, .jpg/.gif  Dimensions: might differ upon the specific countryMobile -  320x480, 300x250, 300x600, 250x250, 200x200, 300x100, 468x60, 320x50, 300x50 Desktop - 300x250, 728x90, 250x250, 300x600, 160x600, 1...

Brand safety update:Exclude ’Strict’ and ‘suspicious’ was merged into 'Exclude'. You only have ‘exclude’ or ‘include’ in Brand safety now.Here’s how include/exclude works now. Will add to manual a bit later - please ask questions if any and will adjust accordi...

Using API one can get analytics of Eskimi platform as well as do other operations like creating campaigns etc. In this article the steps of using API is described.  Create API client secret and token from Eskimi profile: In the dashboard UI page, in th...

All the options that we can track in bid request for VAST Videos are in the pictures below.

Adjust support team recommended to include macros with both click and impression tracker for accurate data collection and minimizing data discrepancy between Adjust and Eskimi Dashboard. Here are our macros they suggested to add:GPS - {gps_latitude} {gps_long...

We can optimise the campaign using app/sites. How to do it ?  At first navigate to Tools -> Optimisation -> change the filter called "Optimise by" to "Optimise by app/site name". After coming to this page user will find the site/apps where the campaign is bi...

DSP API provides range of dsp dashboard related solutions to dsp clients of the online sphere. This allowes dsp clients to avail dashboard services through API without needing to use DSP dashboard platform. Available services CampaignCampaign creation an...

What is SIM amount targeting? SIM amount targeting which can be found under Advanced telecom targeting allows brands to target users that were browsing online with 1, 2, 3 or 4 SIM cards for the last 30 days.  What is the logic?  This targeting is based o...

What is operator churn targeting? Operator churn targeting which can be found under Advanced telecom targeting allows brands to target lost customers and reach lost customers of the competition.  What is the logic?  Churn is calculated the the operator wa...

Click to engaged session tracking is a helpful tool for optimising the sessions, session rate (SR) or cost per session (CPS).  ENGAGED SESSION definition - engaged session is a group of user interactions on the website that take place within a given time fram...

As you know on Eskimi DSP you can set up Click to Action campaigns - landing pages. The campaign setup itself is no different from a regular campaign, however, the difference come when it is time to set up the landing page. Click to Action feature allows you t...

At Eskimi we can retarget the DSP campaign audiences in other platforms such as Facebook, Google Ads through Device ID. However, we collect device ID from Apps and cookie ID from Sites so for retargeting maximum users the campaign needs to run on only Apps. ...

This article presents a step-by-step guide on how to create filter in Google Analytics and provide the view for one specific source of inventory. Please follow the steps carefully. 1. In the Admin menu of the Google Analytics account choose the corresponding ...

What is creative validation? Creative validation is a process where the system cleans up the creative code or/and provides errors which should be fixed. Creative validation is crucial for a successful digital advertising campaign. Nobody wants to run broken, ...

What is Audio? Audio in itself is just a type of creative and consumption of the creative, but there are multiple channels through which audio ads can be served programmatically: Music Streaming When thinking about audio ads, probably the first channel that...

In today's digital advertising landscape, combating fraud is a critical priority for maintaining the integrity and effectiveness of campaigns. Major industry players often rely on custom solutions for fraud detection, while others turn to trusted third-party s...

In short, AdBlock doesn't affect Eskimi DSP campaigns and we are not spending any amount of money on users that are using different AdBlock technologies.  How does AdBlock work?  Almost every AdBlock is working by URL blocking technology. This means that AdB...

Contextual targeting is a placements targeting type when system is buying placements for campaign next to selected whitelisted keywords. There are two types of content checking that can be seen in contextual targeting set up: URL Keyword – If an URL contain...

The following article presents the approach how adform tags should be implemented in Eskimi DSP. 1. Usually the tags which you will receive from client will be placed in excel file and looks similar to example below <script language="javascript" src="https:/...