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General information about IAS Display Integral Ad Science (IAS) is the global market leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS helps digital advertisers make great impressions, ensuring ads are see...

User's consent and legitimate interest are important criteria when it comes to retargeting, personalized ads and etc. In this article we will share practical cases and issues that may appear due to absence of consent.  Eskimi Data Segments Before heading to ...

Prohibited Content Advertising Partners must not serve ads which promote the following content. Ads making misleading or deceptive claims Adult sexual content Copyrighted materials Counterfeit goods Drugs and drug paraphernalia Endangered species produc...

Sticky ads are exactly what it says on the tin: Ads that stick to user’s screen even when users scroll the page in any direction. Issue that they solve In the times of bot traffic, ad fraud, and ad block, precious few ads make their way to real people who pr...

A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. Header sticky ads are present at ...

A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. Footer sticky ads are present at ...

A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. Sidebar sticky ads contrary to th...

Full-screen ads that cover the interface of their host app or site. These ads appear between content, so they place at natural transition points or breaks, such as in between activities or game levels. Their full-coverage is what differentiates them from other...

A floating ad (also called layer ad or overlay ad) is a special type of ad that flows/slides into the main page using animation. You can set the ad position on the main page. The user can click on a Close button to make it disappear. Problems that are being s...

What is in-game? In-game advertising refers to advertising in the computer, video, or mobile games. It is often seen as pop-up messages, cut-scenes, on-screen adverts, billboards, background displays. In-game advertising provides an effective, nonintrusive, ...

You may think that driving people to your website is the only use for online advertising – but did you know that if you have a physical shop, Eskimi Ads can be key in bringing more customers through your business’ front door?  Footfall is a marketing term use...

Retargeting reminds your website visitors of your products and services. Eskimi DSP allows different level remarketing opportunities. Campaign Level Remarketing Click-based All campaigns by default collect unique click data. It is based on who was click you...

Overview One of the main things we have encountered so far with App marketers is the lack of knowledge about different mobile tracking/attribution partners. There aren’t many useful and easy to comprehend resources about comparing them, so it is hard to figur...

Overview App measurement and attribution are definitely one of the key driving forces of successful app performance. However, naturally, all of them will have clear limitations when it comes to data measurement. This article will go through the different limi...

The table displays exchange policies regarding grey area business - alcohol, betting, tobacco and other. However, before checking exchange policies it is mandatory to first check country laws. If the country doesn't allow advertising of these products, exchang...

Exchange Name IAS/MOAT/DV verification PMP's, PG's set up User information collection Ad Colony (BS) Supports all Yes Yes AdForm (BS) DV Yes Yes Admatic (BS) MOAT Yes ...

Exchange Name Video Display Native Ad Colony (BS) 52.60% 47.40% - AdForm (BS) 95.70% 4.30% - Admatic (BS) 13.60% 86.40% - AdMedia (BS) - 100% ...

Exchange Name Mobile Desktop Tablet Connected TV Ad Colony (BS) 91.50% - 8.50% - AdForm (BS) 58.10% 37.90% 3.80% 0.20% Admatic (BS) 64% 34.90% 1.10% ...

Exchange Name Unique Advertising Solutions Unique Exchange Solution Ad Colony (BS) Offers Instant-Play™ and Aurora™ HD video technologies. Reaches more than 2 billion unique devices and has a market-leading SDK footprint in...

Leads-in-banner is a solution where leads form is embedded into the display ad which can be served both on the web and apps. Users can fill the leads form directly through the banner while their answers are collected into Eskimi database. Requirements The cl...