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General information about IAS Display Integral Ad Science (IAS) is the global market leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS helps digital advertisers make great impressions, ensuring ads are see...

These policies apply to every advertiser, agency and reseller ("Advertising Partners") running campaigns on the Eskimi DSP, whether managed by Eskimi or self-service. They cover the ad creative, its tags and the landing page it leads to. Local laws in the targ...

Sticky ads are exactly what it says on the tin: Ads that stick to user’s screen even when users scroll the page in any direction. Issue that they solve In the times of bot traffic, ad fraud, and ad block, precious few ads make their way to real people who prom...

A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. Header sticky ads are present at ...

A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. Footer sticky ads are present at ...

A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. Sidebar sticky ads contrary to th...

Full-screen ads that cover the interface of their host app or site. These ads appear between content, so they place at natural transition points or breaks, such as in between activities or game levels. Their full-coverage is what differentiates them from other...

A floating ad (also called layer ad or overlay ad) is a special type of ad that flows/slides into the main page using animation. You can set the ad position on the main page. The user can click on a Close button to make it disappear. Problems that are being...

What is blended in-game? In-game advertising refers to advertising in the computer, video, or mobile games. It is often seen as pop-up messages, cut-scenes, on-screen adverts, billboards, background displays. In-game advertising provides an effective, nonintru...

You may think that driving people to your website is the only use for online advertising – but did you know that if you have a physical shop, Eskimi Ads can be key in bringing more customers through your business’ front door?  Footfall is a marketing term use...

Retargeting reminds your website visitors of your products and services. Eskimi DSP allows different levels of remarketing opportunities. Campaign Level Remarketing Click-based All campaigns by default collect unique click data. It is based on who clicked...

Overview One of the main things we have encountered so far with App marketers is the lack of knowledge about different mobile tracking/attribution partners. There aren’t many useful and easy to comprehend resources about comparing them, so it is hard to figur...

Overview App measurement and attribution are definitely one of the key driving forces of successful app performance. However, naturally, all of them will have clear limitations when it comes to data measurement. This article will go through the different limi...

The Table displays Ad Exchange Policies regarding grey area business. For example; Alcohol, Betting, Tobacco and others. However, before checking Ad Exchange Policies, it is mandatory to first check Country Laws. Though not Every Ad Exchange specifically prov...

Leads-in-banner is a solution where leads form is embedded into the display ad which can be served both on the web and apps. Users can fill the leads form directly through the banner while their answers are collected into Eskimi database. Requirements The ...

What is rewarded video? It is an option to watch a video in order to receive a reward from the publisher (i.e. wifi access, additional lives in a game, etc.). The majority of the time rewarded videos appear as interstitial in apps. The user still has the powe...

What is Loopme? Loopme is one of our exchanges that was integrated. It is an app exchange which provides both display and video traffic. LoopMe was founded in 2012 with the mission to create better consumer experiences through innovation, powered by data, in...

Admix is in-gaming advertising exchange. They place display ads in game environment. Making them non-intrusive.  Top Apps Karate King Fighting Games: Super Kung Fu Fight MR RACER : Car Racing Game 2020 Rodeo Stampede: Sky Zo...

List of Eskimi Macros: Macro Description Example {eucid} End user click ID eyJkZXZpY2VUeXBlSWQiOjIsInNlZ21lbnRJZCI {dmp_id} DMP user ID 613f8f74-75dd-4abc-a2ea-808c6234c58c {device_id} Device/user identifier from exchange (i.e. gai...

Screen Takeover is an HTML ad solution that expands and takes up the full screen of user mobile. The screen takeover happens only with user initiation. User has to click the ad to initiate expansion.  How Screen Takeover should be executed? Screen Takeover...