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What is geolocation? Geolocation is the process of determining a user's or computing device's geographic location using a number of data collection techniques. Eskimi determines the geographic location based on the GPS coordinates while supporting 3 geolocati...

Campaign requirements The goal of the Campaign. Set the goal for the campaign (awareness/ lead generation/ clicks generation, etc.) Target Audience. Define your target audience by interest. Main KPI. Select ONE campaign KPI that is most important for you. I...

VIDEO ADS:   Step 1: Log in to your DSP account, go to Creative Sets, and on the new page click "Add creative set".   Step 2: On the next page indicate the creative sets Title and select the format.  Step 3: Select the type of video  (VAST + IBV, VA...

This article is dedicated to users and developers who have to implement the tracking pixel to the website. Disclaimer: all example codes are used from a testing account. Step 1: Firstly obtain the base pixel code. Login to your account, and access the " Tr...

Creating an App & Site Audience allows to retarget users who have visited specific Apps&Sites and show them relevant ads when they visit other websites. In order to create a new retargeting audience, you will need to take the following steps: 1. Click on T...

First-party data is defined as data that was collected directly about your audience. In most cases, in Eskimi, we are collecting first-party data from your own website. How is first party data collected? First party data is collected by adding a pixel to a c...

Launching campaigns on Eskimi DSP can be a bit tricky, so here you can learn how to set up a new banner ad campaign in 7 easy steps. IMPORTANT: Before setting up your campaign, your creatives should already be uploaded and ready to use. Find out how to upload...

Here you can view a short video guide on launching your first campaign on Eskimi DSP. Campaign launch is simple. First we upload the creatives then we assign the campaign.Uploading your creatives: Setting up your campaign:

1. Who is your Data Protection Officer? According to the GDPR, it is not obligatory to have a DPO at our company, however, all questions and issues regarding privacy must be addressed to Eskimi advisers “Ivanauskas & partners” and specifically our counsel Tom...

How to pay? Payments to Eskimi can be made by:-    Wired transfer to Lithuanian, Nigerian, or Singaporean bank account-    Credit card-    PayPal-    Mobile wallets, such as M-Cash, M-Pesa, TIGO, MTN, and VODAFONE (support may vary country by country). When ...

What is IBV? IBV (in-banner-video) format is basically an HTML5 video banner, that takes up regular banner placements, and also the IBV format follows regular banner sizes. In Eskimi DSP we serve IBV video in 300x250 size. However, other sizes are possible a...

Brand safety refers to the measures taken to ensure that a brand's advertising will not appear alongside content that could harm the brand's reputation or be offensive to its target audience. This can include content that is violent, hateful, sexually explicit...

All creatives related to alcohol has to have: - Text: DRINK RESPONSIBLY. - This icon set:  Text and icons size should be adapted by creative size, but it should be visible and readable without zoom. Note: Eskimi complies with the Ad Exchanges and countries...

On some occasions, some of the users have problems paying with a credit card through "Eskimi DSP". This small article will give you some tips on how to solve credit card payment issues.  Tip 1 Double-check if you browsing the DSP dashboard through a secure ...

1. On-boarding To create a company/organisation profile on the Eskimi system, the info below is required:- Company name- Company address- Company registration code- VAT ID- Finance person name and contact details This information is used for issuing Insertio...

STANDARD IMAGE/ .GIF  Standard image ads have the lowest CPM from all formats and that allows us to maximize impressions and reach within the given budget. Moreover, standard ads can be served to feature phones and proxy browsers. This expands the potentia...

Here are the requirements for a white-label solution: 1) Domain/subdomain with a CNAME record pointing to dsp-wl.eskimi.com  (managed on domain's DNS management tool on client-side).2) Transparent company logo for login page, best size 400x300.3) Transparent ...

SIZE To run video ads, we suggest to use these dimensions: 300x250, 320x480 DURATION It's suggested to run video ads up to 30sec but video length is unlimited FILE TYPE MP4 FILE REQUIREMENTS Video size can be up to 5MB, companion banner - up to 50 kb ...

NO FRIDAY rule We recommend not launching campaigns on Fridays or the last day before the Holiday, especially at the end of the workday. The campaign must be optimized and checked even more often during the first days of the campaign and on non-working days t...

Here's the checklist for planning and executing your successful Eskimi programmatic campaign.  Target Audience. Define your target audience by interest. The goal of the Campaign. Set the goal for the campaign (awareness/ clicks generation, etc.) Main KPI. S...