Creative Requirements

Standard banners image/gif ads

Standard image ads have the lowest CPM from all formats and that allows us to maximize impressions and reach within the given budget. Moreover, standard ads can be served to feature phones and proxy browsers. This expands the potential to reach up to a maximum.

.GIF formats can be used instead of simple images. 

Recommended formats: 300x250, 300x600, 320x480, 320x50, 300x50, 300x100, 970x250, 728x90.

Floating ads

.psd files or images in 150x150px for mobile; 300x250px for desktop. Floating ad preparation can take up to 2 business days (1 day if no image resizing/adaptation needed)

Dynamic ads

API, Product URL link; additional .psd elements if needed. Can take up to 3 business days (Depends on revisions and personalisation).

Native ads

Icon 128x128px (app/product icon)

Main image 1200x627px; 600x600px

Title (product or service) 25 symbols*

Description (advertising text) 90 symbols*

CTA (described call-to-action for the destination) 15 symbols*

Advertiser (name of the advertiser) 25 symbols*

* - including the spaces between letters

Facebook & Instagram ads (In-feed)

Facebook account integration, set-up (please contact adops for more details). Steps: Business settings > Pages > Choose an exact page > Assign Partners > Business ID > Enter Business ID > Choose Publish content and view earnings insights > Next > Done

Icon 128x128px (app/product icon)

Main image 1200x627px; 600x600px (only 20% text allowed)

Title (product or service) 25 symbols*

Description (advertising text) 90 symbols*

CTA (described call-to-action for the destination) 15 symbols*

Advertiser (name of the advertiser) 25 symbols*

* - including the spaces between letters

IBV & VAST video formats

IBV 4:3 ratio; VAST: 16:9 ratio in mp4 format, up to 30 sec (Recommended)

Youtube bumper ad

Bumper ad: video no longer than 6 sec. Uploaded to Youtube account & video link provided

Youtube in-stream ad

Video up to 15/20/30 sec (Recommended). Uploaded to Youtube account & video link provided

Templated Rich media

Png or Jpeg images in sizes: 300x250, 320x480, 300x300, 300x600, 300x100 OR .psd files with font files (have to allocate more time for resizing works). Templated rich media creation takes 1-2 business days.

Custom Rich media, Mini-games

.psd files with font files, brand guidelines (if available) & expected flow and logic (or team can advise, create flow). Custom rich media with revisions can take up to 5 business days (depends on complexity and revisions needed).

Templated rich media frame requirements:

PREVIEW: https://dsp.eskimi.com/campaign/69Esqqrk

Rotating billboard: 1x 995x250 image

Countdown: 1 main image and 1 after countdown ends 300x250 or 320x480

Animated banner: 2 images 300x250 or 320x480

Dancing ad: 2 images (background and foreground) 300x250, 320x480 or 300x600

Scratch to reveal: 2 images (scratched image and final) 300x250 or 320x480

3D rotating cube with a hand: 3 images 300x250 or 320x480

Horizontal cube: 3 images 300x250 or 320x480

Vertical cube: 4 images 300x250

Advanced templated rich media

1-3 IMAGES FORMATS PREVIEW: https://dsp.eskimi.com/campaign/BA8srlkk

4+ IMAGES FORMATS PREVIEW: https://dsp.eskimi.com/campaign/25Bsrlkn

Any size

Floating banner: 1 image

Map banner: map data cvs & up to 4 overlay elements - logo, button

Map with drag (Drag to see nearest store): map data & 1 image

Panorama (vertical & horizontal): 1 start image and 1 end image

Flip: 2 images

Slider (left to right): 2 images

Drag to reveal (Slide): 2 images

Pixel page: up to 5 images 300x250 or 320x480 or 300x600

3D Prism: 3 images

Parallax cube: 4 images, overlay elements optional

VR showroom: 4 room wall images

Floating fixed ad: templated: 4 images

Blinds swipe: up to 5 images

Queue: up to 5 images (min 2 required)

Scroll to queue (image changes when scrolled): up to 5 images (min 3 required)

Slides: up to 5 images (min 2 required)

Train: up to 6 images (min 2 required)

Carousel: up to 6 images (min 3 required)

Deck of cards: up to 6 images (min 2 required)

Horizontal 4 side cube: 4 images 300x250 or 320x480