How to brief
What are Open Files?
QUICK ANSWER Open Files are the original, layered design files For static designs, send .PS...
Why do we need Open Files?
SEPARATE ELEMENTS In an Open File, these elements remain separate: Logo Headline and other...
3D and High Impact Format T's & C's
HIGH IMPACT PROJECT REQUIREMENTS High Impact projects involve more planning, produ...
3D modelling and rendering: timelines and complexity
WHY ARE SOME 3D PROJECTS MORE COMPLEX THAN OTHERS? Not all 3D projects require the same level of...
Pitching with AI
AI BEST PRACTICES: PITCHING AI-generated creative can be extremely valuable: It can help accel...
Creating with AI: Client Rules and Disclosures
Generative AI can help Creative Studio develop new images, extend backgrounds, explore visual d...
The downside of .GIF formats
✔️WHY .GIFS AREN’T A GOOD BANNER FORMAT .GIFs can often be huge files because they act as a "fli...
Reverts 101
WHY WE ASK FOR ONE CONSOLIDATED ROUND OF FEEDBACK We completely understand that clients often ...
Campaign Creative Requirements 2.0
This page is the evolution of the previous Creative Requirements page. Updated 09.2026. ⚡ STAR...