Reporting
Reading Eskimi DSP reports, metrics and dashboards, and acting on them.
Eskimi Optimisation Possibilities
The purpose of optimisation is to improve how well your campaign achieves its objectives. It invo...
Dashboard Overview Page
The Eskimi DSP Dashboard is a centralized view where advertisers can monitor and analyze their ca...
Bounce Rate Optimisation via Eskimi DSP
When you’re advertising online, one of the key factors for successful ads is the quality of your ...
Expectation vs. Reality: Clicks vs. Sessions
How often do you receive the question from the client: “Why Session volumes on 3rd party platform...
Report Overview and How to Download It
The report is a technical document, that details the diverse data collected during the campaign r...
Footfall
You may think that driving people to your website is the only use for online advertising – but di...
Visits
Click to visit tracking is a helpful tool for optimising the visits, click to visit rate (CVR) or...
Engaged Sessions
Click to engaged session tracking is a helpful tool for optimising the sessions, session rate (SR...
Reporting Filters: What to Check and How
Customise your report based on the available filters. You can generate one report for all you...
Data Studio Integration
Introduction: Eskimi offers a basic integration option with Google Data Studio (called Looker St...
Filtered Impressions
The Filtered Impressions widget is a helpful tool that shows the percentage of impressions that w...
Reach Calculation on Eskimi DSP
Our DSP (Demand-Side Platform) includes a reporting system designed to track various metrics such...
Campaign Blocking Reasons
Use this guide to understand each blocking reason, identify whether action is required, and deter...