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Expectation vs. Reality: Clicks = Sessions?
How often do you receive the question from the client: “Why Session volumes on 3rd party platform, Google Analytics, do not match clicks that the campaign has reached?” The question is a big head ace for advertisers. However, we wish to give clear answers and ...
Credit Card payment issues
On some occasions, some of the users have problems paying with a credit card through "Eskimi DSP". This small article will give you some tips on how to solve credit card payment issues. Tip 1 Double-check if you browsing the DSP dashboard through a secure ...
Eskimi Pixel Implementation via GTM
Integrating tracking pixels into your digital marketing campaigns is crucial for effective measurement and optimization. If you're using Eskimi DSP for your advertising needs, this manual article will guide you through the process of implementing the Eskimi DS...
Google Web Designer (GWD) banner creation
There are a few requirements that have to be met when you are creating a banner using Google Web Designer (GWD). This article will help you to understand those requirements and will allow easy deployment of your created banners. Requirements: 1. The target...
How to start?
1. On-boarding To create a company/organisation profile on the Eskimi system, the info below is required:- Company name- Company address- Company registration code- VAT ID- Finance person name and contact details This information is used for issuing Insertio...
Sizmek Tags
Sometimes it may happen that you will receive JS banner tags for Sizmek. But the tags may not be compatible with our DSP platform, without any additional changes. Lets take an example of a bad tag: <script src="https://bs.serving-sys.com/Serving/adServer....
Packages - Introduction and Creation
Introduction Packages is a feature that is a part of the Eskimi DSP platform. This allows you to select numerous websites and mobile apps where your campaign ads could be displayed. This basically creates a list, which can be reused for future campaigns. Wat...
Creatives types
STANDARD IMAGE/ .GIF Standard image ads have the lowest CPM from all formats and that allows us to maximize impressions and reach within the given budget. Moreover, standard ads can be served to feature phones and proxy browsers. This expands the potential ...
White-label Requirements
Here are the requirements for a white-label solution: 1) Domain/subdomain with a CNAME record pointing to dsp-wl.eskimi.com (managed on domain's DNS management tool on client-side).2) Transparent company logo for login page, best size 400x300.3) Transparent ...
JavaScript Creatives (HTML5) Requirements
Creative must be full SSL compliant (all requests from https). The landing page also https. RM creative main index.html file has to have a campaign landing page URL (click URL): RM creative must have ClickTag macros, one of {CLICK_URL}, {CLICK_URL_ENC}, {C...
Eskimi Conversion Pixel Implementation on Action Button
On some occasions, you will need to implement a conversion registration when the user clicks a button. This can be done in a few easy steps. Step 1 Initialize the base pixel. Paste your base pixel code between your websites success page <body> </body> tags....
What are video ads formats and what do I see in report?
Video ad formats are the different ways video ads can be presented to users across various digital platforms.Here’s an overview of the Eskimi DSPs video ad formats:1. VAST Video: Video VAST adjusts videos based on player options and content to match the look a...
When it's the best time to launch a campaign?
NO FRIDAY rule We recommend not launching campaigns on Fridays or the last day before the Holiday, especially at the end of the workday. The campaign must be optimized and checked even more often during the first days of the campaign and on non-working days t...
Brief questions for planning your campaign
Here's the checklist for planning and executing your successful Eskimi programmatic campaign. Target Audience. Define your target audience by interest. The goal of the Campaign. Set the goal for the campaign (awareness/ clicks generation, etc.) Main KPI. S...
How to create an account and log in?
Get your own Eskimi DSP account in these 3 simple steps. 1. You will need to provide your name, surname, email address. Also name, and address of your Company and the account currency. Contact your account manager or email the request to sales@eskimi.com 2....
Targeting options
Targeting options Placement: placements are locations on the Eskimi DSP Network where your ads can appear. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit. Demographics: this option is u...
1st Party Data Audience
What is 1rd Party Data Audience? First-party data is the information you collect directly from your audience or customers. It includes: Data from behaviors, actions or interests demonstrated across your website(s) or app(s) Data you have in your CRM Sub...
Conversion tracking
Conversion tracking is a tool that shows you what happens after a customer clicks on your advertisement - whether they purchased your product, signed up for your newsletter, or filled out a form to receive more information. By tracking conversions, you will be...
Report overview and how to download it?
The report is a technical document, that details the diverse data collected during the campaign run. You can generate reports for a single campaign, as well as reports for all the campaigns under a particular account. To get more insights and analyse the perfo...
Uploading Creatives
There are 3 types of ads that you can launch on your own using Eskimi DSP self-service: Standard banner ads Native ads Video ads BANNER ADS: You can find the requirements for banner ads here: What are the most popular ad banner formats? Step 1: Log...