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  GPDR requires companies to have applicable legal basis for:1. Any kind of user data used2. All ways of how is that data used In online advertising, companies normally use non-personally identifiable data (such as cookies, device IDs) to target users and me...

Ad Exchange is digital marketplace where publishers and advertisers come together to trade digital ad inventory. The Ad Exchange is an auction mediation mechanism that does not serve either the buyer or the seller side, it is an autonomous platform that facili...

RTB is a way of buying and selling ads through real-time auctions, meaning transactions are made in the time it takes to load a webpage.  RTB works like this:As a visitor enters a website, a request is sent to an ad-exchange with information on the website al...

What is SSP? A supply-side platform (SSP) is an advertising technology platform used to coordinate and manage the supply and distribution of ad inventories. SSPs help digital media owners and publishers sell digital ads in automated auctions. The purpose of ...

HTML5 - a banner type of creatives, that created using JavaScript, HTML, and CSS. They can include images, animations, videos, or any combination of these elements. The creatives can support a variety of engagements: taps, shakes, clicks, etc. HTML5 (js) cr...

What is VAST video? VAST (Video Ad Serving Template) - is a video ad that is served in a video player on publisher’s page. As it is a skippable ad format, it is more suitable for longer video ads. The length of a video for this format can vary from very short...

General information about IAS Display Integral Ad Science (IAS) is the global market leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS helps digital advertisers make great impressions, ensuring ads are see...

Rich media creatives is a banner type of creatives that includes advanced features like animations and other elements that encourage viewers to interact and engage with the content. This type of creatives can be created and uploaded manually using templates in...

Step 1: Log in to your DSP account, go to Creative Sets, and click Add creative set. Step 2: Select the type of your creative set as a video and name it as per the requirement. Step 3: Select the type of video from the Dropdown Menu Step 3: Paste th...

User's consent and legitimate interest are important criteria when it comes to retargeting, personalized ads and etc. In this article we will share practical cases and issues that may appear due to absence of consent.  Eskimi Data Segments Before heading to ...

Customise your report based on the available filters.  You can generate one report for all your campaigns or select a particular campaign. If you are running campaigns in several different countries, you can generate a report just for one of them by selecti...

Prohibited Content Advertising Partners must not serve ads which promote the following content. Ads making misleading or deceptive claims Adult sexual content Copyrighted materials Counterfeit goods Drugs and drug paraphernalia Endangered species produc...

Sticky ads are exactly what it says on the tin: Ads that stick to user’s screen even when users scroll the page in any direction. Issue that they solve In the times of bot traffic, ad fraud, and ad block, precious few ads make their way to real people who pr...

A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. Header sticky ads are present at ...

A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. Footer sticky ads are present at ...

A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. Sidebar sticky ads contrary to th...

Full-screen ads that cover the interface of their host app or site. These ads appear between content, so they place at natural transition points or breaks, such as in between activities or game levels. Their full-coverage is what differentiates them from other...

Adjust is a mobile attribution and analytics partner that can be used for app installs and in-app events tracking for Eskimi DSP campaigns. To use Adjust tracking client needs to set up Adjust tracker URL for Eskimi DSP. This should be done in Adjust dashboar...

Traffic discovery is a tool, which allows checking the possible inventory based on various filters, such as: Countries Types (Apps/Sites) Platforms (Website, Android, iOS, etc.) Packages App/Site Name Placement Positions Placement Interstitial Creati...

To use Adjust in-app events tracking client needs to create event token. This should be done in Adjust dashboard. To create an event token, follow these steps: Find your app in the dashboard and select your app options caret (^) Select All Settings > Event...