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Eskimi DSP supports advertising for restricted product categories, including alcohol, betting, tobacco, pharmaceuticals, weed/CBD, and political advertising. However, if you wish to advertise products in any of these categories, prior approval from our legal ...

What is banner (standard display)? Display ads attract the users of a site, social network, or other digital channels to perform a particular action. They are often composed of image, textual, or video ads that stimulate the customer to click on them and reach...

The Eskimi Ad Server currently supports only banner ads for external serving and tracking. To deliver Eskimi creatives on third-party platforms, creatives must first be created within Eskimi DSP and then exported in JavaScript format via an XLS file. For the ...

Screen Takeover is an HTML ad solution that expands and takes up the full screen of user mobile. The screen takeover happens only with user initiation. User has to click the ad to initiate expansion.  Example: How Screen Takeover should be executed? Screen ...

Trackers for Video: IAS Solution Explanation Requirements Measure Viewability Measure Invisible URLs Measure Impressions  Measure Brand Safety Multimedia Tag Monitoring (Wrapped Video) Video tracking tag that will work across desktop, CTV, m...

UID 2.0 Integration: A User Manual for Programmatic DSP UID 2.0, also known as the Universal ID 2.0, is a collaborative initiative within the advertising industry designed to address the challenges of a cookie-less web, especially with the increased privacy r...

A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. Header sticky ads are present at ...

Introduction In the dynamic landscape of digital advertising, where capturing and retaining users' attention is paramount, the role of third-party verification platforms has become increasingly vital. Advertisers and publishers alike have sought ways to ensur...

Integrating tracking pixels into your digital marketing campaigns is crucial for effective measurement and optimization. If you're using Eskimi DSP for your advertising needs, this manual article will guide you through the process of implementing the Eskimi DS...

Introduction Welcome to the SSP Publisher Onboarding Guide. This guide will provide you with comprehensive information and instructions to successfully onboard publishers onto the SSP platform. By following this guide, you can ensure a smoother onboarding pro...

This page walks through launching a banner, native or video campaign through the Eskimi DSP API, from the creative to the first report. It is for developers and advertisers who already have an access token; if you don't, start with How to Use the API. Every re...

Eskimi DSP’s Packages feature allows advertisers to create and manage custom lists of websites, mobile apps, or specific placements for their ad campaigns. There are two main types of packages: App/Site Packages: These packages contain specific websites and ...

Cookie category Cookie name Cookie purpose Cookie expiry Functional #.#-#-#-#-#.ack Used to contain user’s survey and quiz answers in Local Storage. Persistent #.#-#-#-#-#.inProgress Used to contain user’s survey and quiz answers in Local St...

This page shows how to start using the Eskimi DSP API: create an API client, get an access token and make your first call. For what the API can do, see API Overview. Create an API Client In the DSP, click the three-dot icon in the top right corner. Click API ...

You can choose between placement packages and app/site packages.How it works Tools -> packages -> select package type -> placement Upload a list of placement IDs you want to have in the package Placement ID is a numeric value. all other values will be filt...

RTB is a way of buying and selling ads through real-time auctions, meaning transactions are made in the time it takes to load a webpage.  RTB works like this:As a visitor enters a website, a request is sent to an ad-exchange with information on the website al...

Introduction Viewability ads is a solution which can bring advertisers great CTR results, and provides very high viewability percentage. In this document we will show you how to enable viewability tracking for the "Floating Ads". Requirements Requirement...

Introduction In the ever-evolving world of digital advertising, advertisers are constantly seeking innovative ways to reach their target audience with precision and effectiveness. One such powerful tool in their arsenal is interest audience targeting. By leve...

Sticky ads are exactly what it says on the tin: Ads that stick to user’s screen even when users scroll the page in any direction. Issue that they solve In the times of bot traffic, ad fraud, and ad block, precious few ads make their way to real people who prom...

Leads-in-banner is a solution where leads form is embedded into the display ad which can be served both on the web and apps. Users can fill the leads form directly through the banner while their answers are collected into Eskimi database. Requirements The ...