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164 total results found

What is an Ad Exchange

Various Questions / Answers

Ad Exchange is digital marketplace where publishers and advertisers come together to trade digital ad inventory. The Ad Exchange is an auction mediation mechanism that does not serve either the buyer or the seller side, it is an autonomous platform that facili...

What is Real-Time Bidding (RTB)

Various Questions / Answers

RTB is a way of buying and selling ads through real-time auctions, meaning transactions are made in the time it takes to load a webpage.  RTB works like this:As a visitor enters a website, a request is sent to an ad-exchange with information on the website al...

Introduction to SSP

SSP

What is SSP? A supply-side platform (SSP) is an advertising technology platform used to coordinate and manage the supply and distribution of ad inventories. SSPs help digital media owners and publishers sell digital ads in automated auctions. The purpose of ...

JavaScript Creatives (HTML5)

JavaScript

HTML5 - a banner type of creatives, that created using JavaScript, HTML, and CSS. They can include images, animations, videos, or any combination of these elements. The creatives can support a variety of engagements: taps, shakes, clicks, etc. HTML5 (js) cr...

VAST Video

Video VAST

What is VAST video? VAST (Video Ad Serving Template) - is a video ad that is served in a video player on publisher’s page. As it is a skippable ad format, it is more suitable for longer video ads. The length of a video for this format can vary from very short...

Banners/IBV/Rich Media & IAS measurement

3rd Party Tracking

General information about IAS Display Integral Ad Science (IAS) is the global market leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS helps digital advertisers make great impressions, ensuring ads are see...

ADOPS

Uploading Rich Media (RM) Template Creatives - Manual

Rich Media (RM) (Rework will be needed)

Rich media creatives is a banner type of creatives that includes advanced features like animations and other elements that encourage viewers to interact and engage with the content. This type of creatives can be created and uploaded manually using templates in...

Remote VAST URI

Video VAST

Step 1: Log in to your DSP account, go to Creative Sets, and click Add creative set. Step 2: Select the type of your creative set as a video and name it as per the requirement. Step 3: Select the type of video from the Dropdown Menu Step 3: Paste th...

Practical Cases

GDPR

User's consent and legitimate interest are important criteria when it comes to retargeting, personalized ads and etc. In this article we will share practical cases and issues that may appear due to absence of consent.  Eskimi Data Segments Before heading to ...

Reporting filters - what and how to check?

Reporting

Customise your report based on the available filters.  You can generate one report for all your campaigns or select a particular campaign. If you are running campaigns in several different countries, you can generate a report just for one of them by selecti...

Eskimi DSP Policies for Advertising Partners

Eskimi policies

Prohibited Content Advertising Partners must not serve ads which promote the following content. Ads making misleading or deceptive claims Adult sexual content Copyrighted materials Counterfeit goods Drugs and drug paraphernalia Endangered species produc...

Everything You Need To Know About Sticky Ads

Sticky Ads

Sticky ads are exactly what it says on the tin: Ads that stick to user’s screen even when users scroll the page in any direction. Issue that they solve In the times of bot traffic, ad fraud, and ad block, precious few ads make their way to real people who pr...

Header (Sticky Ads)

Sticky Ads

A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. Header sticky ads are present at ...

Footer (Sticky Ads)

Sticky Ads

A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. Footer sticky ads are present at ...

Sidebar (Sticky Ads)

Sticky Ads

A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. Sidebar sticky ads contrary to th...

Full Screen

Sticky Ads

Full-screen ads that cover the interface of their host app or site. These ads appear between content, so they place at natural transition points or breaks, such as in between activities or game levels. Their full-coverage is what differentiates them from other...

Adjust app installs tracking setup

Mobile Measurement Platforms Adjust

Adjust is a mobile attribution and analytics partner that can be used for app installs and in-app events tracking for Eskimi DSP campaigns. To use Adjust tracking client needs to set up Adjust tracker URL for Eskimi DSP. This should be done in Adjust dashboar...

Traffic Discovery - Introduction

Traffic discovery

Traffic discovery is a tool, which allows checking the possible inventory based on various filters, such as: Countries Types (Apps/Sites) Platforms (Website, Android, iOS, etc.) Packages App/Site Name Placement Positions Placement Interstitial Creati...

Adjust in-app events tracking setup

Mobile Measurement Platforms Adjust

To use Adjust in-app events tracking client needs to create event token. This should be done in Adjust dashboard. To create an event token, follow these steps: Find your app in the dashboard and select your app options caret (^) Select All Settings > Event...

Appsflyer in-app events tracking setup

Mobile Measurement Platforms AppsFlyer

To see in-app events tracking in Eskimi DSP, you need to enable in-app events tracking in Appsflyer dashboard and give events relevant names. To enable in-app events tracking for Eskimi DSP follow these steps: Login to Appsflyer dashboard Go to Integrated pa...

// BotSonic