Skip to main content
Advanced Search
Search Terms
Content Type

Exact Matches
Tag Searches
Date Options
Updated after
Updated before
Created after
Created before

Search Results

164 total results found

Dashboard overview page


"Eskimi DSP" dashboard is an at-a-glance view of all your campaigns and their main KPI's in the selected period of time. It provides the aggregated data from all campaigns that were running at the selected period of time. You can see you're spent, impressions,...

Introduction to Programmatic

Basic Introduction

Meet Stanley, a middle-aged man in Nigeria. The first thing he does every morning - he opens to see the latest political insights and sports news. Thousands of advertisers want to show their ads to Stanley and programmatic ad buying gives the possi...

Introduction to Eskimi DSP

Basic Introduction

Eskimi DSP is a demand-side platform that allows advertisers to buy inventory through ad exchanges in real-time. Using this platform, you can set up and launch your campaign by yourself which will save time and costs. Moreover, this platform helps to adverti...

Retargeting Geolocation Audience


What is geolocation? Geolocation is the process of determining a user's or computing device's geographic location using a number of data collection techniques. Eskimi determines the geographic location based on the GPS coordinates while supporting 3 geolocati...

Setting up your campaign

Start Advertising Campaign Launching

Campaign requirements The goal of the Campaign. Set the goal for the campaign (awareness/ lead generation/ clicks generation, etc.) Target Audience. Define your target audience by interest. Main KPI. Select ONE campaign KPI that is most important for you. I...

How to upload Video ads?

Video VAST

Step 1: Log in to your DSP account, go to Creative Sets, and on the new page click "Add creative set". Step 2: On the next page indicate the creative sets Title and select the format.  Step 3: Select the type of video  (VAST + IBV, VAST, IBV). Step ...

Simplified Conversion Pixel Implementation

Eskimi pixels Eskimi Conversion Pixel

This article is dedicated to users and developers who have to implement the tracking pixel to the website. Disclaimer: all example codes are used from a testing account. Step 1: Firstly obtain the base pixel code. Login to your account, and access the " Tr...

Retargeting Apps/Sites Visitors Audience


Creating an App & Site Audience allows to retarget users who have visited specific Apps&Sites and show them relevant ads when they visit other websites. In order to create a new retargeting audience, you will need to take the following steps: 1. Click on T...

Retargeting Site First Party Audience


First-party data is defined as data that was collected directly about your audience. In most cases, in Eskimi, we are collecting first-party data from your own website. How is first party data collected? First party data is collected by adding a pixel to a...

Launching new banner campaign

Start Advertising Campaign Launching

Launching campaigns on Eskimi DSP can be a bit tricky, so here you can learn how to set up a new banner ad campaign in 7 easy steps. IMPORTANT: Before setting up your campaign, your creatives should already be uploaded and ready to use. Find out how to upload...

Starting your first campaign - Video Guide

Start Advertising Campaign Launching

Here you can view a short video guide on launching your first campaign on Eskimi DSP. Campaign launch is simple. First we upload the creatives then we assign the campaign.Uploading your creatives: Setting up your campaign:

GDPR compliance


1. Who is your Data Protection Officer? According to the GDPR, it is not obligatory to have a DPO at our company, however, all questions and issues regarding privacy must be addressed to Eskimi advisers “Ivanauskas & partners” and specifically our counsel Tom...

Interscroller banner

Additional Creative Formats

Interscroller – this banner will be inserted in the content (text) and will appear in the internal pages, not the home screens. It scrolls together with the screen scrolling as the natural part of the text. Features and requirements: Mobile is highly recomme...

Payments to Eskimi DSP

Billing & payments

How to pay? Payments to Eskimi can be made by:-    Wired transfer to Lithuanian, Nigerian, or Singaporean bank account-    Credit card-    PayPal-    Mobile wallets, such as M-Cash, M-Pesa, TIGO, MTN, and VODAFONE (support may vary country by country). When ...

IBV Video

Video IBV

What is IBV? IBV (in-banner-video) format is basically an HTML5 video banner, that takes up regular banner placements, and also the IBV format follows regular banner sizes. In Eskimi DSP we serve IBV video in 300x250 size. However, other sizes are possible a...

Introduction to Successful Performance Campaigns

Basic Introduction

It is hard to deny that performance campaigns are difficult to carry out, but they are the endpoint of all digital advertising. In the end, every client - no matter what his/her area of business is – will want to get conversions. Since the conversion flow is m...

Brand safety solutions on Eskimi

Brand safety

Brand safety refers to the measures taken to ensure that a brand's advertising will not appear alongside content that could harm the brand's reputation or be offensive to its target audience. This can include content that is violent, hateful, sexually explicit...

AppsFlyer integration step-by-step

Mobile Measurement Platforms AppsFlyer

1. Chose your app which you are going to integrate with Eskimi 2. Go to Configuration -> Integrated Partners 3. Find Eskimi 4. Activate Partner 5. In-App events activation (not necessary), you can activate it as an additional thing. Such activation...

Requirements fo Alcohol creatives (update needed)

General Information

All creatives related to alcohol has to have: - Text: DRINK RESPONSIBLY. - This icon set:  Text and icons size should be adapted by creative size, but it should be visible and readable without zoom. Note: Eskimi complies with the Ad Exchanges and countries...

Bounce Rate Optimization Via Eskimi DSP


When you’re advertising online, one of the key factors for successful ads is the quality of your website. If you’re trying to determine your website’s relevancy - Bounce Rate is the metric to follow. The importance of Bounce Rate as a measurement is that it sh...

// BotSonic